Ever thought about what to say or do to get a meeting tipped in your favor before it even start?

Words have power but when combined with the appropriate body language and action, they have the power to move mountains. 
Here are three reasons why you should listen to the full episode: 
 

Learn the true meaning of communication
Explore the four types of communicators and the steps to effective communication. 
To learn practical steps to tip meetings in your favour. 

Episode Highlights
 

The True Meaning of Communication

Aurora explains that communication is when the message sent is the message that is received. 
She explains that this is not always the case because there is always background noise of some kind to prevent effective communication.
As a communicator, it is important to understand neurological science and know that there is always a conversation in the listener’s head, whether it is thinking about their bills or a previous conversation.

Steps to Effective communication 

Aurora lists the three vital steps to effective communication. 

Hijack – Grab the attention of the listener and silence what is going on in their head so that they pay attention to you. 

Connect – Try to connect with the listener. The mid-brain looks for friendliness, status, and connection. By appealing to these, listeners will feel more inclined to listen. 

Details – To communicate effectively, the brain should be silenced to create a connection. It will then be able to receive and process information from the speaker. 

The 4 types of Communicators 

 Aurora explains that the average person has a default setting when it comes to communicating but, you must pay close attention to the kind of communicator you are:  

What – The ‘what’ communicator usually delivers a more analytical presentation and provides a lot of data and details. These communicators are generally scientists, engineers, and technology-oriented persons. 

Why – The ‘why’ communicator usually needs to know why they are telling somebody about wherever the topic may be. 

How- The ‘how’ communicator is usually the person that seeks to implement something and has a plan.

Who –  The ‘who’ communicator likes to know who their audience is; this helps them to focus on questions such as, who is the ideal client? and to whom does this message matter?

Why write a book 

Aurora shares that she believes strongly that everyone has a story to share and that life experiences can turn into wisdom for the younger version of ourselves. 
She says that communication of this story doesn’t always have to be through a book, as a book is just a vehicle. She shares that videos and podcasts can also be used as vehicles to share your story. 
 She shares that she encourages people to tell their stories and found that many people didn’t know how to write books and get the help needed to finish and publish a book. Hence, she wrote her book to help potential authors figure out how to write a book and monetize it. 

Practical Tips To Tip A Meeting In Your Favour

1) Frame Yourself as the Solution 

Frame yourself as the solution to your potential client or partner’s problems and establish your authority. Aurora explains that the best way is to write and publish a book and take it a step further by sending each person an autographed copy of the book before meeting with them. 

2) Do not Focus on You

Aurora highlights that we tend to focus on what we have to offer in meetings but,

How do you view Culture? Have you taken stock of your personal biases and your outlook on issues relating to cultural diversity recently? I’m excited to share this episode as Genein Letford breaks down, “How to Connect, Create and Innovate Across Cultural Lines.”
Here are three reasons why you should listen to the full episode: 

Explore the definition of culture. 
Learn how the culture of your everyday life can affect the culture of a work environment and the way people carry out their tasks.
Discover how to create an inclusive work environment and change unconscious biases. 

Episode Highlights
 
The Relationship between Culture and Creativity 

 Genein says culture by definition is a group of people with a shared set of values, beliefs and systems. She says creative thinking is affected by culture and culture is lived through people. Therefore, the people in a business or organization guide its culture. 
She explains that culture is not one set thing as there are different cultures; i.e. Ethnic culture, National culture, and that these are affected by things such as gender and other demographics. She also gives examples of how different cultural upbringings can affect reasoning ability and the way we conduct research and other work. 
Genein explains the importance of having diversity in the workplace as it gives a broader spectrum of views and understanding. She explains that the way people interact with data and people, has a lot to do with their cultural influences and how it can differ based on cultural upbringing. 

 
What Is Cultural Creativity?

Genein explains that Intercultural Creativity is her life’s work and dispels the myths that creative thinking is only the ability to choreograph a dance or be artistic in the practical sense of the word. 
She explains that creativity is the process of finding a problem and solving it with relevance, value, and novelty.
She says that creativity is in all spheres of life, fields, and cultural groups.
Genein explains that Intercultural Creativity has to deal with cultural competence and the ability for people to interact with people from different lived backgrounds and lived experiences and detect the similarities, differences, and complexities, adapting as they shift varying through cultural groups. 

 
How to Create an Inclusive Environment  

Genein explains that three-hour workshops every once in a while to encourage inclusive environments is not an effective method for corporations as creating an inclusive environment is a lifelong journey. 
She explains that creating an inclusive environment is a matter that deals with the mindset and psychological beliefs of a person, and it takes dismantling current beliefs and rebuilding new ones. 
Genein explains that in order to see changes towards inclusivity in a work environment, leadership must demonstrate openness and support of inclusivity. 

Practical Ways To Build A Culture Of Cultural Diversity 

Genein says reinforcement of proper core values demonstrates self-awareness which causes persons to practice introspection and assess what they value and look for in other people. 
She explains that when she meets a new person despite their cultural or ethnic background, her first move is to find out about their ‘diamond.’ She refers to this as the gifts, skill, talent, or contribution of a person.  
She explains that looking for people’s diamonds stops her brain from making negative perceptions based on things she might have heard or seen in the media. 
She says another tip for building cultural diversity is alleviating our unconscious biases. She explains that our mindset can affect the way we see others so we have to make an effort to change that by becom…

Have you ever thought about how a Facebook Community could positively affect your business? Self-made millionaire and Confidence Coach Christina Jandali is here to share with us ‘How to Get Paying Clients with Facebook Groups.’

 
Here are three reasons why you should listen to the full episode: 

Learn about the importance of Facebook Group Communities.  
Learn how to transform community members into paying clients/customers. 
Unlock the keys to maintaining a successful Facebook Group/Community.

 
Episode Highlights
 
Christina The Confidence Coach  
 

Christina shares that her career as a confidence coach helps entrepreneurs who struggle with self-confidence position themselves and their businesses for success. She expresses that this helps them stand up for their brand, message, and what they believe.
Christina explains that many entrepreneurs are not confident and miss out on opportunities  because of constant self-comparison and self-doubt. 
She states that her responsibility is to boost her clients’ confidence and encourage them to know that making any progress is better than none at all. 
She shares that she started her business while on maternity leave from her job in the Wealth and Finance Management Industry. 

Facebook Groups And Their Benefits 

Christina explains that a Social Media profile acts as a window dressing to your digital storefront and a Facebook group is the place where you welcome people into your space. 
She says it is an informal “hangout place” for entrepreneurs to have round table discussions and form connections used to build a community.

How to Run a Successful Facebook Without Being ‘Spammy’ 

Christina explains that Facebook groups should not always be about making sales, as that gives the impression that things are only transactional. She explains that this approach is similar to a ‘booty call’ and can make customers or clients feel like they are being taken advantage of.
Christina encourages entrepreneurs to consider Facebook groups as a place for community and connection building. She explains that they should be more concerned about the people in the community and their feelings as sometimes people miss out on sales because of the experience they have on the receiving end as a potential client or customer.   
Christina believes that selling is serving once it is aligned. Once a Facebook group is doing that for its community, the sales will eventually come at the right time. 

Why Facebook?

 Christina breaks down how creating communities in Facebook groups help entrepreneurs create a safe space for clients. She explains that this space is a part of why people purchase goods and services from a person because they feel a sense of connection and community. 
Customers like consistency and a consistent message and will trust and buy a product when they resonate with an entrepreneur’s story and what they are trying to achieve. 

How To Get Paying Clients 

Christina explains that after creating and cultivating a community in a Facebook group, people become eager and interested in what you have to offer. She explains that in order to make a transition from group member to client, it’s important to make an invitation or offer to your community based on your product or service. 
She explains that it is also important to post content to create a desire and demand for your paid offer or service. 
She explains that Facebook groups utilize two types of content; Maintenance content and Campaign content. She explains the difference between both and gives practical ways of how these types of content can help transform group members into paying clients. 

Have you ever thought how you could turn your trauma into triumph? Tracee Hunt did it and she is here to share her story and tell you how you can do as you “Learn to Lead Your Team Towards Success.”
Here are three reasons why you should listen to the full episode: 

Hear Tracee’s story and how she turned trauma into stepping stones to success. 
Learn about how to lead your team to success while working through individual and collective traumas.  
Hear tips on how to become a better leader.  

Episode Highlights
 
The Foundation: Tracee’s Story 

 Tracee shares how being the product of unwanted pregnancy and dealing with the effects of having an absent father in the early part of her life affected her.    
She also shares that she was a victim of mental and physical abuse.  
Tracee explains that she uses the art of reframing to support her growth from the traumas she has experienced. 
Tracee explains the reality of trauma and how each person is responsible for learning how to heal from their trauma. 

     
Motivation behind the book – Silent Overcomer 

Tracee shares that as she went through life and tried to address her trauma and trauma-giver, writing down her feelings became very cathartic. 
 She says that a big part of the motivation to write her book was that her daughter encouraged her to share her story.
She explains that she had some reservations about sharing her story because of fear of how her mother, who was her main trauma giver, would react to what was written/ shared. 
Tracee shares that her trauma would also act as a trigger for her mother but, the ultimate decision about whether or not to write the book came down to her knowing what was more important to her.
She explains that a leadership seminar taught her the art of reframing, which has helped her deal with most of her family trauma and receive clarity. 
She shares how a question from the speaker at the seminar made her realize that she was wearing an invisible mask and suppressing her inner hurt and trauma. 
Tracee shares that reviews from her book made her realize how much other people were hurting and working through trauma and how important writing a book is not just about trauma but how to retool.

 
Leadership through Tracee’s eyes – How did trama shape her? 

Tracee shares that her company takes a holistic approach to leadership and believes that to grow an organization, employers must first help employees to grow personally. 
Tracee shares that her trauma has made her resilient and has contributed to her leadership development.
She explains that she has used the skills she gained as a result of trauma for good rather than to her detriment. 

Defining Success as a leader

Tracee shares that she defines success as reaching your individual next-level and doing something that has a positive and meaningful effect on yourself and others. She shares that she believes that a person’s mission and motive have to be about more about others than about self. 

How to lead your team towards success
 

Tracee shares that an essential key in leading a team towards success is creating a safe space for individual and group growth. 
She shares that there are three levels of leadership; Leader of self, leader of others, and leaders of leaders. 
She says that leaders must lead by example and make room for candid conversations to understand and know more about their team’s needs and how they can work to make things better. 
Tracee shares that she was always told that she was a leader and how personal experiences allowed her to exercise her leadership skills. 

 Tips to become a better leader

Have you experienced failure? I guarantee you are not alone but, there is always a way to make a comeback, and today’s guest Teresa Heath Wareing is going to share with us some tips on “Turning Entrepreneurial Failures into Success.” 
Here are three reasons why you should listen to the full episode: 

Listen to  Teresa share her own story of triumphs and failures that lead her to success. 
Hear strategies on how to manage failure and success in business. 
Understand how to make the best of failures to turn them into success. 

 
Episode Highlights
Teresa’s Journey 

Teresa shares her unconventional journey to entrepreneurship as personal life experiences left her with no options but to figure out how to use her skills to make money. 
Teresa shares that even though she is not exactly sure how she made her monthly targets, she hustled by networking and showing up in the appropriate places at the right time as an investment for herself and her business.
Teresa shares that the need to provide for herself and her family motivated her the most when she started her business because her main goal was making money. However, as she continued the journey, she learned more about the boundaries of business and the things that mattered the most. 

 
Missteps along the way

Teresa explains that while she was well experienced and knowledgeable about her area of focus, one of her main missteps was incorrect pricing. She shares that she didn’t understand her value in her start-up stages and this resulted in people not believing in the quality of work as they thought that the prices were too low to be true. 
Teresa shares that another major misstep for her was the mindset she had. She explains that her previous experience in the corporate world encouraged hard work and didn’t give much attention to personal and family life. However, becoming an entrepreneur made her discover the importance of confidence, drive, and determination. 
Teresa shares how coming to the revelation that she was every part of her business made her realize how important having the right mindset was to its overall function and efficacy.  

 
What defines success or failure?

Teresa explains success and failure are purely dependent on someone’s personal goals. 
She shares that one of the tools she uses to help her define or measure her success is goal setting. She explains that it gives you something to measure by so you will know whether or not you succeed or fail at a particular goal.  
She also explains how a personal experience taught her that changing her mindset when things don’t work in her favor can help her learn valuable lessons. 
Teresa also shares that creating an action plan is also helpful for business owners to become successful. She explains that action plans help you figure out what works, what doesn’t, and what needs to change. She explains that by achieving one action, you are one step closer to achieving your goal.
She also shares that sometimes things don’t always work out as we originally intended. However, we should count the outcome as a lesson and use it as an avenue to try a different approach and trust that things will work out. 

Greatest Lesson Learnt from Failure 

Teresa shares that her greatest business lesson was learning to appreciate the value of small numbers.
She shares how important it is to love the people who support you and treat them well because that will affect the growth of your business. 
Teresa says entrepreneurs should not let fear stop them from going after the things they want the most. 

4 Powerful Quotes from This Episode
“Someone else’s success could be someone else’s failure.”

“It’s either you win,

Have you ever thought about offering a High- Ticket Business service? What is stopping you? This week’s guest can help you overcome whatever fears you might be having surrounding this decision as we discuss High-Ticket Business Model Myths with Shayla Boyd- Gill. 
Here are three reasons why you should listen to the full episode: 

Learn about the reasons for some of the myths surrounding High-Ticket Business Models.
Hear how Shyla Boyd-Gill practically debunked these myths to accelerate in her own High-Ticket Business. 
Discover helpful tips to help you grow your own High-Ticket Model Business. 

Episode Highlights
Who is Shalya Boyd-Gill 
 

Shayla is a wife and mother of 6. 
Shayla shares how her personal life experiences lead her to become an entrepreneur.  
She explains that her business was birthed from her ability to have babies well and that was something she was good at doing.
She also shares that after a few failed attempts, she had to figure out how to run a business successfully. 
She also shares how she had to change her business model and how a different approach helped her build her business and balance family life. 

 
Reasons Myths Surround High Ticket Business Models 

Shayla explains that sometimes people don’t believe that customers or clients are willing to pay their asking price. 
She expresses that sometimes business owners downplay themselves but should not do that as long as they can deliver the results they advertise.  
Shaylea encourages business owners to have an infinite mindset, thinking more about the goal rather than the steps they have to take to get there. She says that this will help them to operate as if it has already happened. This mindset removes doubts and encourages them to believe anything is possible. 

 
 High Ticket Business Model Myths 
              Myth #1 

Shayla shares that one of the myths in the high ticket business model is that you have to have a certain level of experience to be successful in your given industry. 
She expressed that while entrepreneurs might believe they need years of experience or other persons to validate them as experts in their area, it’s unnecessary. However, you can brand and speak highly of yourself and your business as long as the product you deliver matches up to what you say about it. 
Shayla also shares how she branded and presented herself as the best in her industry when she began her business. 

Myth #2

Another myth in high ticket business models is that it takes too much time to nurture leads. 
Shayla debunks this myth by explaining that once a lead is qualified it takes less time to make a sale because this person usually already knows what they want and is already willing to invest. 
She says she discourages her clients from talking to “window shoppers,” this helps them focus on more qualified leads. 
Shayla shares that to find leads, entrepreneurs should not forget the power of word-of-mouth marketing. 
She also states that business owners must be clear about the people they want to work with and the type of service offered. She explains that this helps people to better direct persons in need of their services. 
Shayla also encourages business owners to find quality leads through speaking and using material from their existing system to fuel these speaking engagements, for example, a podcast or social media postings. 
She also states that the benefits of using information from an existing system are that you can be consistent and people will already know what you do. 

Myth#3 

The final myth Shayla shares is that sometimes business owners don’t believe that clients won’t buy something fr…

Sounds True is one of the world’s leading wisdom-based multimedia companies whose mission is to wake up the world. They publish groundbreaking authors and teachers with topics ranging from mindfulness, neuroscience, psychology, trauma therapy, and more. Today  we are joined by Founder Tami Simon in a riveting discussion about “Inner Skills in the Post-Pandemic Economy.”
Here are three reasons why you should listen to the full episode: 

Discover how to connect with your inner self 
Learn about the importance of proper breathing.
Hear tips about how to be grounded.

Episode Highlights
What are inner skills?

Tami shares that our outer skills have to do with how we interact with people and take our cues from our culture and environment. She says these skills are affected by how we measure ourselves along the metrics given to us by the world and its influences. 
She explains that our inner skills look at what we deem valuable and how we measure success.  
She emphasizes that inner skills are best realized when we figure out how connected we are to our sense of purpose, the people we work with, and the things we do. 
Tami says we have to use our inner lens to decide our own metric of success that we will look back on at the end of our lives and decide whether or not we achieved what we came to earth to do. She explains that knowing our inner metrics helps to guide us to work towards the things we actually want to achieve and focus on fulfilling them. 

 
How do you know you’re disconnected from your inner self? 

Tami explains more often than not people experience a disconnect from their inner self. She explains that it usually results in feelings of depression, unaccomplishment, lack of purpose or reason for being, and not being sure of what to create or how to contribute to others. 
Tami says that a turn of attention can help one to come back from that feeling of disconnectivity. 
She says that we often create a delusion of disconnection in our minds which usually is the thing that triggers but, something as simple as admiring nature can allow us to reconnect. 
Tami explains that simple acts of reconnecting help to develop the inner skill of relaxing. She says relaxing teaches us to feel the connection that tells us what is unique for us to do amidst the challenges we face in life. 

How To Stay Grounded in a Pandemic

Tami explains that feeling connected in your body is the first step to feeling grounded. 

She encourages connection exercises within our bodies that help us move away from our internal thoughts and truly experience and live in the moment. 

 
How To Breathe and its Importance  

Tami explains the importance of breathing properly and the ways in which it impacts our lives. 
She also says the more a person can enjoy each breath they take, the healthier their breathing will be because it’s no longer a quick action but an experience. 
Tami explains that good breathing is essential to our health; she says it helps us have a clearer mind which benefits decision-making even in challenging experiences. 

Can You Train Inner Skills? How ?

Tami shares that her past experiences along with studies have helped her to train her mind. 
She also explains that by training our minds to be in the present with our bodies, our thinking becomes focused on what is needed in the moment rather than things of the past or the future. 
She says we can all train our minds by intentionally engaging in daily practices to be more present. 
She talks about the ‘feet and seat’ technique and the ways it can help people to come into a feeling of groundedness. 

In this episode, we are joined by Dave “Laundromat Millionaire” Menz sharing how his humble beginnings did not stop him from being successful as we discuss the topic from Poverty to Prospering.
Here are three reasons why you should listen to the full episode: 
 

Hear how Dave Menz went from selling candy in school to a millionaire.  
Discover how Dave was able to make his business stand out and grow.
Learn how sacrifice can pay off in business.  

 
Episode Highlights
Who Is Dave Menz 

Dave shares that his family had very humble beginnings, which caused him to face several struggles growing up. 
He also shared that as a child in order to purchase snacks or treats, he and his siblings had to learn to be resourceful.
He also shared that from a tender age in life, he developed an entrepreneurial spirit that has led him to where he is today. 

How Did Dave Begin?

Dave shares that, growing up, he learned to survive on the bare minimum. That propelled him to start little business ventures such as mowing lawns and re-selling candy in school. 
He shared that as a youngster, he was stubborn and believed that he too could be successful and achieve the freedom and independence that came with entrepreneurship. 
He says that he was not encouraged to pursue entrepreneurship by his family but that didn’t stop him from going after his goal. 
After having a regular 9-5 job for 13 years, learning valuable skills for business, and climbing the corporate ladder, Dave had an epiphany. He realized that he still wanted to be an entrepreneur and started working towards having his own business. 

The Business 

After making cutbacks in his personal and family life, Dave bought a laundromat, and through thorough research and commitment, he was able to learn the Laundromat business. 

He also shares that in his initial introduction he learned that people within the industry did not respect the laundromat business and its owners. 

Dave decided that he had to operate differently than other persons in the laundromat industry to make and be the change he wanted to see. 

Dave shared that he spent a lot of time and money reinvesting in his business and its operations. He has been able to expand and turn it into a million-dollar business. 

Dave’s difference in approach to the laundromat business has opened many doors for him financially. He has since published a book and offers coaching to other persons in the industry so that they too can be successful in their business. 

Valuable  Advice 

Dave says some of the most valuable lessons he has learned are that you should not allow other people to limit you, you should not do anything illegal or unethical and that delayed gratification will bring success. 

 
3 Powerful Quotes from This Episode
“If you want something in life you better go figure out a way to earn it.”

“There are no limitations on what I can accomplish.”

“Don’t let others tell you what you can  and can’t do; don’t let others put limitations on you.”
About Dave Menz 
Dave grew up in poverty and overcame superhero-like obstacles. His story, revealed in his debut book, Laundromat Millionaire – The Grit to Elevate an Industry’ is a life and a business journey that doesn’t stop at rags to riches. It begins with a stubborn and obsessive mission to be a business owner with a tenacious and genuine purpose to help others to do the same. Dave teaches the principles of relentless studying of the greats to be great and knowing that even if an industry – like laundry – isn’t sexy,

What does your digital introduction say about you? In this episode, we are joined by Donna Serdula as we discuss “Optimizing Your LinkedIn Profile To Increase Visibility & Boost Your Sales.”
Here are three reasons why you should listen to the full episode: 

Learn the importance of a LinkedIn profile 
Discover how you can build a strong online presence using your LinkedIn profile. 
Learn how you can engage with the right connections to benefit personally and professionally.   

 
Episode Highlights
The Importance of a Linked in Profile 
 

Donna shares how a personal experience ledn her to tap into the benefits of having an engaging LinkedIn profile. 
Donna describes a LinkedIn profile as a digital-first impression. 
She shares that a LinkedIn profile allows you to control your narrative and the way others perceive you. It allows people to get a better look and feel of who you are and your capabilities.

How to build a strong LinkedIn Presence 
 

Donna says that one of the struggles professionals face is the lack of ability to write about themselves.
 Donna lists a few key factors to consider when building a strong LinkedIn profile:

Know your goal/target audience – Figure out the intention behind creating your profile and ask questions such as, is it for a job? Is it to build a network? Etc. 
Write a profile that’s strategic and targets that particular audience.
Know what people are searching for and use keywords that will help your potential audience to find you. 
Ensure the imagery of your profile checks out – Do you have things like a good profile photo, background graphic, and customized headline? 

 
How often should I post on Linkedin?

How often you post on LinkedIn depends on how large of a platform or the following a person has. Persons with a large number of following may post once or five times per day but, a person with a small following does not need to post every day as LinkedIn is more interested in quality posts rather than the number of posts.

What should I focus on?
 

Donna emphasizes that LinkedIn is not a space for selling. She says it should be used to add value to connections through articles and stories.
It is necessary to use hashtags when using LinkedIn so posts can be discovered by other like-minded individuals or people looking for the information you’re sharing. 
Donna also highlights the importance of audience and user engagement when it comes to Linkedin. She says users should interact with their target audience and it will also help their content to be noticeable when it is shared. 
Donna also shares that using scheduling tools can be helpful at times however, LinkedIn puts a cap on those posts so, it is better to post in real-time. She also states that automation tools are frowned upon by LinkedIn. 

 
Making Sales on LinkedIn

Donna shares that sales is a numbers game but LinkedIn is a place for research and business intelligence. It helps to make sales if you first find your audience then engage with them constantly before trying to reach out to offer a product or service. 

 
LinkedIn Content

Donna states that over time LinkedIn has become more personable. Though those posts do well, users need to set boundaries as it is a space for more professional sharings and connections versus personal ones. 

 
Optimizing your content based on analytics 

Donna shares that LinkedIn has a particular ebb and flow and seasonality about it, unlike other applications. As such there will be times when posts receive a high level of engagement and other times when it is low.