The Entrepreneurial You

Hosted ByHeneka Watkis-Porter

The Entrepreneurial You is the go-to podcast for driven entrepreneurs and leaders. Hosted by Heneka Watkis-Porter, the #JamaicanPodcastQueen, each episode digs deep into the minds of world-renowned influencers like Les Brown, Amy Porterfield, Paul Martinelli, Seth Godin, Lisa Nichols, and Richard Branson. Discover actionable strategies on leadership, innovation, and overcoming challenges to up-level your business and personal growth for massive success. Tune in to unleash your potential and join a global community transforming entrepreneurship.


All Episodes

High-Ticket Business Model Myths

Have you ever thought about offering a High- Ticket Business service? What is stopping you? This week’s guest can help you overcome whatever fears you might be having surrounding this decision as we discuss High-Ticket Business Model Myths with Shayla Boyd- Gill. 
Here are three reasons why you should listen to the full episode: 

Learn about the reasons for some of the myths surrounding High-Ticket Business Models.
Hear how Shyla Boyd-Gill practically debunked these myths to accelerate in her own High-Ticket Business. 
Discover helpful tips to help you grow your own High-Ticket Model Business. 

Episode Highlights
Who is Shalya Boyd-Gill 
 

Shayla is a wife and mother of 6. 
Shayla shares how her personal life experiences lead her to become an entrepreneur.  
She explains that her business was birthed from her ability to have babies well and that was something she was good at doing.
She also shares that after a few failed attempts, she had to figure out how to run a business successfully. 
She also shares how she had to change her business model and how a different approach helped her build her business and balance family life. 

 
Reasons Myths Surround High Ticket Business Models 

Shayla explains that sometimes people don’t believe that customers or clients are willing to pay their asking price. 
She expresses that sometimes business owners downplay themselves but should not do that as long as they can deliver the results they advertise.  
Shaylea encourages business owners to have an infinite mindset, thinking more about the goal rather than the steps they have to take to get there. She says that this will help them to operate as if it has already happened. This mindset removes doubts and encourages them to believe anything is possible. 

 
 High Ticket Business Model Myths 
              Myth #1 

Shayla shares that one of the myths in the high ticket business model is that you have to have a certain level of experience to be successful in your given industry. 
She expressed that while entrepreneurs might believe they need years of experience or other persons to validate them as experts in their area, it’s unnecessary. However, you can brand and speak highly of yourself and your business as long as the product you deliver matches up to what you say about it. 
Shayla also shares how she branded and presented herself as the best in her industry when she began her business. 

Myth #2

Another myth in high ticket business models is that it takes too much time to nurture leads. 
Shayla debunks this myth by explaining that once a lead is qualified it takes less time to make a sale because this person usually already knows what they want and is already willing to invest. 
She says she discourages her clients from talking to “window shoppers,” this helps them focus on more qualified leads. 
Shayla shares that to find leads, entrepreneurs should not forget the power of word-of-mouth marketing. 
She also states that business owners must be clear about the people they want to work with and the type of service offered. She explains that this helps people to better direct persons in need of their services. 
Shayla also encourages business owners to find quality leads through speaking and using material from their existing system to fuel these speaking engagements, for example, a podcast or social media postings. 
She also states that the benefits of using information from an existing system are that you can be consistent and people will already know what you do. 

Myth#3 

The final myth Shayla shares is that sometimes business owners don’t believe that clients won’t buy something fr…

Inner Skills in the Post-Pandemic Economy

Sounds True is one of the world’s leading wisdom-based multimedia companies whose mission is to wake up the world. They publish groundbreaking authors and teachers with topics ranging from mindfulness, neuroscience, psychology, trauma therapy, and more. Today  we are joined by Founder Tami Simon in a riveting discussion about “Inner Skills in the Post-Pandemic Economy.”
Here are three reasons why you should listen to the full episode: 

Discover how to connect with your inner self 
Learn about the importance of proper breathing.
Hear tips about how to be grounded.

Episode Highlights
What are inner skills?

Tami shares that our outer skills have to do with how we interact with people and take our cues from our culture and environment. She says these skills are affected by how we measure ourselves along the metrics given to us by the world and its influences. 
She explains that our inner skills look at what we deem valuable and how we measure success.  
She emphasizes that inner skills are best realized when we figure out how connected we are to our sense of purpose, the people we work with, and the things we do. 
Tami says we have to use our inner lens to decide our own metric of success that we will look back on at the end of our lives and decide whether or not we achieved what we came to earth to do. She explains that knowing our inner metrics helps to guide us to work towards the things we actually want to achieve and focus on fulfilling them. 

 
How do you know you’re disconnected from your inner self? 

Tami explains more often than not people experience a disconnect from their inner self. She explains that it usually results in feelings of depression, unaccomplishment, lack of purpose or reason for being, and not being sure of what to create or how to contribute to others. 
Tami says that a turn of attention can help one to come back from that feeling of disconnectivity. 
She says that we often create a delusion of disconnection in our minds which usually is the thing that triggers but, something as simple as admiring nature can allow us to reconnect. 
Tami explains that simple acts of reconnecting help to develop the inner skill of relaxing. She says relaxing teaches us to feel the connection that tells us what is unique for us to do amidst the challenges we face in life. 

How To Stay Grounded in a Pandemic

Tami explains that feeling connected in your body is the first step to feeling grounded. 

 

She encourages connection exercises within our bodies that help us move away from our internal thoughts and truly experience and live in the moment. 

 
How To Breathe and its Importance  

Tami explains the importance of breathing properly and the ways in which it impacts our lives. 
She also says the more a person can enjoy each breath they take, the healthier their breathing will be because it’s no longer a quick action but an experience. 
Tami explains that good breathing is essential to our health; she says it helps us have a clearer mind which benefits decision-making even in challenging experiences. 

Can You Train Inner Skills? How ?

Tami shares that her past experiences along with studies have helped her to train her mind. 
She also explains that by training our minds to be in the present with our bodies, our thinking becomes focused on what is needed in the moment rather than things of the past or the future. 
She says we can all train our minds by intentionally engaging in daily practices to be more present. 
She talks about the ‘feet and seat’ technique and the ways it can help people to come into a feeling of groundedness. 

From Poverty to Prospering with Millions

In this episode, we are joined by Dave “Laundromat Millionaire” Menz sharing how his humble beginnings did not stop him from being successful as we discuss the topic from Poverty to Prospering.
Here are three reasons why you should listen to the full episode: 
 

Hear how Dave Menz went from selling candy in school to a millionaire.  
Discover how Dave was able to make his business stand out and grow.
Learn how sacrifice can pay off in business.  

 
Episode Highlights
Who Is Dave Menz 

Dave shares that his family had very humble beginnings, which caused him to face several struggles growing up. 
He also shared that as a child in order to purchase snacks or treats, he and his siblings had to learn to be resourceful.
He also shared that from a tender age in life, he developed an entrepreneurial spirit that has led him to where he is today. 

How Did Dave Begin?

Dave shares that, growing up, he learned to survive on the bare minimum. That propelled him to start little business ventures such as mowing lawns and re-selling candy in school. 
He shared that as a youngster, he was stubborn and believed that he too could be successful and achieve the freedom and independence that came with entrepreneurship. 
He says that he was not encouraged to pursue entrepreneurship by his family but that didn’t stop him from going after his goal. 
After having a regular 9-5 job for 13 years, learning valuable skills for business, and climbing the corporate ladder, Dave had an epiphany. He realized that he still wanted to be an entrepreneur and started working towards having his own business. 

The Business 

After making cutbacks in his personal and family life, Dave bought a laundromat, and through thorough research and commitment, he was able to learn the Laundromat business. 

He also shares that in his initial introduction he learned that people within the industry did not respect the laundromat business and its owners. 

Dave decided that he had to operate differently than other persons in the laundromat industry to make and be the change he wanted to see. 

Dave shared that he spent a lot of time and money reinvesting in his business and its operations. He has been able to expand and turn it into a million-dollar business. 

Dave’s difference in approach to the laundromat business has opened many doors for him financially. He has since published a book and offers coaching to other persons in the industry so that they too can be successful in their business. 

Valuable  Advice 

Dave says some of the most valuable lessons he has learned are that you should not allow other people to limit you, you should not do anything illegal or unethical and that delayed gratification will bring success. 

 
3 Powerful Quotes from This Episode
“If you want something in life you better go figure out a way to earn it.”

“There are no limitations on what I can accomplish.”

“Don’t let others tell you what you can  and can’t do; don’t let others put limitations on you.”
About Dave Menz 
Dave grew up in poverty and overcame superhero-like obstacles. His story, revealed in his debut book, Laundromat Millionaire – The Grit to Elevate an Industry’ is a life and a business journey that doesn’t stop at rags to riches. It begins with a stubborn and obsessive mission to be a business owner with a tenacious and genuine purpose to help others to do the same. Dave teaches the principles of relentless studying of the greats to be great and knowing that even if an industry – like laundry – isn’t sexy,

Optimizing Your LinkedIn Profile To Increase Visibility & Boost Your Sales

What does your digital introduction say about you? In this episode, we are joined by Donna Serdula as we discuss “Optimizing Your LinkedIn Profile To Increase Visibility & Boost Your Sales.”
Here are three reasons why you should listen to the full episode: 

Learn the importance of a LinkedIn profile 
Discover how you can build a strong online presence using your LinkedIn profile. 
Learn how you can engage with the right connections to benefit personally and professionally.   

 
Episode Highlights
The Importance of a Linked in Profile 
 

Donna shares how a personal experience ledn her to tap into the benefits of having an engaging LinkedIn profile. 
Donna describes a LinkedIn profile as a digital-first impression. 
She shares that a LinkedIn profile allows you to control your narrative and the way others perceive you. It allows people to get a better look and feel of who you are and your capabilities.

How to build a strong LinkedIn Presence 
 

Donna says that one of the struggles professionals face is the lack of ability to write about themselves.
 Donna lists a few key factors to consider when building a strong LinkedIn profile:

Know your goal/target audience – Figure out the intention behind creating your profile and ask questions such as, is it for a job? Is it to build a network? Etc. 
Write a profile that’s strategic and targets that particular audience.
Know what people are searching for and use keywords that will help your potential audience to find you. 
Ensure the imagery of your profile checks out – Do you have things like a good profile photo, background graphic, and customized headline? 

 
How often should I post on Linkedin?

How often you post on LinkedIn depends on how large of a platform or the following a person has. Persons with a large number of following may post once or five times per day but, a person with a small following does not need to post every day as LinkedIn is more interested in quality posts rather than the number of posts.

What should I focus on?
 

Donna emphasizes that LinkedIn is not a space for selling. She says it should be used to add value to connections through articles and stories.
It is necessary to use hashtags when using LinkedIn so posts can be discovered by other like-minded individuals or people looking for the information you’re sharing. 
Donna also highlights the importance of audience and user engagement when it comes to Linkedin. She says users should interact with their target audience and it will also help their content to be noticeable when it is shared. 
Donna also shares that using scheduling tools can be helpful at times however, LinkedIn puts a cap on those posts so, it is better to post in real-time. She also states that automation tools are frowned upon by LinkedIn. 

 
Making Sales on LinkedIn

Donna shares that sales is a numbers game but LinkedIn is a place for research and business intelligence. It helps to make sales if you first find your audience then engage with them constantly before trying to reach out to offer a product or service. 

 
LinkedIn Content

Donna states that over time LinkedIn has become more personable. Though those posts do well, users need to set boundaries as it is a space for more professional sharings and connections versus personal ones. 

 
Optimizing your content based on analytics 

Donna shares that LinkedIn has a particular ebb and flow and seasonality about it, unlike other applications. As such there will be times when posts receive a high level of engagement and other times when it is low.

If You Can Look Up, You Can Get Up

The adversities of life are inevitable, and one person who knows about this is Les Brown. However, he has never allowed the trials to get the better of him. He has allowed them to fuel him as he became one of the world’s most renowned motivational speakers. Today he is here to share with us that,’ If You Can Look Up, You Can Get Up.’
Here are three reasons why you should listen to the full episode: 
 

Hear about Les Brown’s journey to success and the things that have kept him motivated over the years.  
Discover the comeback power that lives within you.  
Learn how to stand out in all that you do. 

 
Episode Highlights
How do I handle adversity? 

Les explains that life is full of disruptions and surprises; recent personal experiences reminded him of how true that is. 
Les references Ephesians 6 verses 11-18 to remind us that we will face difficulty but having the Armor of God coupled with characteristics such as courage and resilience will help you overcome these inevitable circumstances.

How do I activate my comeback power?

Les says to activate your comeback power you have to get to the point of saying enough is enough and realize that you have to fight for what you want in life. 
It’s key to realize that in life, there will always be a fight to get what we want but, it is not personal, it’s just the way it is.
People who give up in life don’t recognize their strength. Les says that sometimes people give up on their dreams because of the mindset that makes them feel that these goals are impossible. 
He encourages us to recognize that we cannot be wimps when it comes to achieving our goals. We have to move from being worriers to warriors. 

 
How do I keep going? 

Les shares that even though he faces a personal battle daily, ultimately, the way a person lives is based on what they choose to believe about themself. 
He says people must be willing to work on themselves and envision what they see for their future and not buy into societal norms for attention. 
He also shared that the attention economy that we live in makes it hard to be noticed or be noticeable. However, as an individual, you have to find a way to stand out. He reminds us that we have to persevere because it’s in our DNA to win.

 
Les Shares His Health Story 

Les shared that he has been living with stage 4 Cancer for 29 years and how his faith-based approach to his diagnosis has changed his life. 
Les also shared that both fear and faith are a choice however, a faith-driven life requires discipline to push past fear.

 
How do I stand out?

Les shares that many people are not trying to stand out in life but are merely trying to survive. He says that only a few are willing to sacrifice and fight to get to where they want. 
Les states that the people who have been most influential on his journey to stand out are his biological mother, adopted mother, Mike Williams, and the literary works of Marcus Garvey, Martin Luther King Jr, and Malcolm X. 
He says these people helped him appreciate the value of words and have set the foundation for his career as he now teaches people how to do the same to take people through a transformational process with words.
Les also shares what he has been doing in terms of succession planning for his business and its value-added properties.
He also shares the importance of laughter and happiness. 
Les states that we live in a time where information to reinvent ourselves is easily accessible. He says that if you’re not willing to learn, no one can help you; however if you are willing no one can stop you.

 
Words To Live By

The Secret to Being Unapologetically You

Do you know exactly who you are? Could you be standing in your own way of being great? Our guest in this episode helps entrepreneurs around the world from sabotaging their results and freeing them to be themselves to make six and seven-figure leaps in their businesses. Let us learn “The Secret to Being Unapologetically You” with Mia Hewett.
 Here are three reasons why you should listen to the full episode: 

Discover how childhood trauma affects the way we align to our true selves.
Unlock the keys to healing to realize your most authentic self.  
Discover how aligning yourself can impact your overall quality of life. 

 
Episode Highlights
Know who you are!

Mia shares that as children, we are born whole and complete; however, after suffering trauma, if not taught to process our emotions, we undergo an internal paradigm shift.  
When humans do not learn to process emotions as children they experience a ‘pull back. This ‘pull back’ triggers feelings of loneliness, abandonment, and separation. These feelings usually result in us losing our true self and our perception of who we are.

Who can you become? 

Mia explains that the only way we can restore our authentic selves is through a step-by-step healing process. 

 

The ‘recipe’ for healing

Heal Emotional Trauma – Mia says we have to address the emotions that we have not learned to process to come into wholeness with who we are. 
Learn to free the mind – We have to remove negative talk from our minds that result from trauma. 
Learn to process your emotions. 
Learn to no longer fear people or their judgments.
Learn how to stay in your power – This is the process of finding your voice and using it to be your most authentic self, despite what others might say.
Heal your relationship with money.

 Steps to aligning with your authentic you

Mia teaches us that our emotions are our internal GPS’s and we have to tap into them to help us navigate life and the situations we experience.
1) Always stop, pull back and observe the situation. 

2) Get curious with yourself and find out what you are allowing this situation or emotion to mean. Ask yourself questions such as what is the truth and what is the lie? 

3) Ask yourself what you want to accept and forgive. 

4) Feel the release. 

5) Choose your new emotion freely – What is your new decision now that you know who you are and are operating from a space of alignment. 
Recognizing your true self 

Mia explains that every human being has experienced or has a perception of trauma. Whenever we realize the difference between our trauma-self and our aligned-self is when we can finally realize our self-worth and operate from a place of true alignment. 
Our internal GPS will guide us to make decisions that align with what we truly want for ourselves and our lives. 

 
4 Powerful Quotes from This Episode
 

“The secret to being unapologetically you is really to awaken to who you really are.”

“We are born whole, perfect and complete.”

“Wisdom is the result of you becoming aware of who you really are, and that means becoming aware of who you are not.”

“All addicts are people who are trying to use an outside solution to solve an inside problem.” 

 
About Mia Hewett 
Mia Hewett helps entrepreneurs around the world from sabotaging their results and freeing them to be themselves to make six and seven-figure leaps in their businesses with the right skill sets, strategies, tools, systems, and team. She uses her Aligned Intelligence Method® that causes a permanent paradigm shift that eliminates self l…

Touchless Technology in a Socially Distanced World

COVID-19 with its accompanying protocols such as living socially distanced has affected businesses and life as we know it. However, there is always an opportunity to pivot with the right resources and in this episode with Paresh Patel we will learn about “Touchless Technology in a Socially Distanced World.”

 
Here are three reasons why you should listen to the full episode: 

To learn what Touchless Technology is.
Discover how Touchless Technology can fit and benefit the business models of today. 
Learn how Pay Range has been impacting people’s lives and businesses. 

Episode Highlights
What is Touchless Technology 
 

Paresh describes touchless technology as being able to send payment without having  touched a machine such as a laundering or vending machine. 

PayRange was established in 2015 to eliminate unnecessary contacts with these kinds of machines. 

 
Ahead of the game 

Pay Range was developed well ahead of its game and is especially useful as we maneuver this pandemic in 2021. It uses a mobile application and dongle to allow customers to make payments virtually. 
Necessity is the mother of invention and this holds true as it was a personal experience that motivated Patel to develop Pay Range. 

Most, if not all people have a story of experiencing difficulty when using vending machines and Pay Range helps to limit these inconveniences. 

 Does Touchless Technology fit into the world of the digital divide?

Paresh highlights that his product is mainly used by members of the underserved community; however, having a smart device makes them eligible to reap the benefits of the application.

3 Powerful Quotes from This Episode
“Sometimes the people who are impacted most are the people with fewer options.”

“I have everything I need.”

“We innovated and found a way to make it all happen.”

 
About Paresh Patel 
Paresh  Patel is the Founder and CEO of PayRange, patented technology with over 3 million users worldwide. Pay Range allows smartphones to make touchless, socially distanced payments on any person, place, or thing. Paresh began his technology career in solving business problems at the tender age of 17 by applying technology in a previously unused manner to fix a broken soda machine. Patel has spearheaded a company that ranked 83rd on Deloitte’s Technology Fast 500™ and has secured a growth rate of 1,325% during the past three years.

Have specific questions? You can reach out and follow  Paresh on LinkedIn.

 
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Post a review and share it! Also if you enjoyed tuning into this podcast, then do not hesitate to write a review. You can also share this with your family and friends, and colleagues, so they can feel empowered and encouraged to pursue their business.

Have any questions? You can contact me through email (henekawatkisporter@gmail.com) or find me on Facebook, Twitter, Instagram, and LinkedIn. Thanks for listening!

For more updates and episodes, visit my website. You may also tune in on Apple Podcasts, Google Podcasts, Stitcher, and Spotify. 

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The Psychology Behind Creating Urgency to Convert Customers Authentically

Have you been struggling to tap into your market and create long-lasting, authentic customer relationships? In today’s episode with Jack Born, we will learn about “The Psychology Behind Creating Urgency to Convert Customers Authentically.”
Here are three reasons why you should listen to the full episode: 

Learn how important Psychology is to business.
Learn about the power of deadlines. 
Learn about Deadline Funnel and how it has been impacting businesses globally. 

Episode Highlights
Ways Psychology Affects Business 

Jack shared that the fundamentals of business are a mixture of Psychology and Mathematics. However, with marketing and sales, Psychology and communication are the main pillars for a business to stand on. 

Jack shares how he found out things about the human brain and the psychology behind how it reacts to buying or trying a product and the decision-making process.  

The Benefits of Utilizing Deadlines 

Jack shares how establishing a deadline for signing up for a product he was launching changed his life and business. 

Deadlines are essential and encourage people to take action to be a part of a launch. 

Deadlines will not fix fundamental flaws in your messaging. If the message or the pitch is not acceptable or substantial it will not allow you to reap the benefits of customers, subscribers, or potential clients in creating urgency to be a part of your launch. 

Deadlines magnify the results of offers customers are interested in.  

 
Things to consider when trying to effectively launch a product:

The time – Assess the trends in your market of choice to determine how long you want the product launch to last. The typical launch time ranges between 4-10 or 5-9 days. 
Whatever time an entrepreneur uses to launch a product should give them enough time to:

a) educate your audience on what the product is and its uses;
b) allow potential clients to develop a sense of trust in the product;
c) establish your authority in this particular field or area of expertise; 
d) communicate and interact with your potential audience and clientele. 

 

Establish a deadline – Customers understand the impact or premise of a deadline. By adding a deadline, consumers are encouraged to make final decisions quicker to help entrepreneurs know who is interested. 

3 Powerful Quotes from This Episode
 

“Everything  that you do is either adding to your trust and credibility with your audience or it’s detracting.”

 

“You’re going to have long-term success if you take a long-term vision and approach with your business.”

 

“One of the fundamental components of a powerful offer is a deadline.”

 
About Jack Born  
 

Jack Born is the Founder of Deadline Funnel. Jack is also the founder of several successful software companies. He lives and breathes marketing and sales psychology, and loves sharing what he knows with entrepreneurs and improving businesses through the software he has developed. He offers training that helps entrepreneurs improve their business and has spoken at many international events spreading his knowledge and expertise. 

 

Curious about Jack’s work? Check out his  business website 

Have specific questions? You can reach out and follow Jack on LinkedIn, and his personal website.

 
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If you enjoyed today’s episode of The Entrepreneurial You, hit subscribe and share it with your friends!

Post a review and share it!

Learn Lead Lift: How to Think, Act, and Inspire Your Way to Greatness

Leadership is never an easy task but, what truly separates a leader from a follower? What are the keys to good leadership? Hear about all this and more from this episode’s guest Wendy Ryan as we discuss the topic ‘Learn Lead Lift: Think, Act and Inspire Your Way to Greatness.’ 
Here are three reasons why you should listen to the full episode: 

Unlock the keys to great Leadership 
Discover how Mindset, Skillset, and Behavior distinguish the type of leader you are.  
Learn how to change or affect change as a leader

Episode Highlights
Are leaders born or made?  

Wendy shared that leaders are not necessarily born or made. 
Wendy explains that what we do with the raw material life gives us determines if we become great leaders or not. 
Wendy explains that one of the main characteristics of a leader is intentionality about their actions. Intentional leaders are not only concerned with themselves but with the members of their team and its overall mission. 
Wendy reminds us that leadership does not have a specific look and despite humans creating staples of what we believe a good leader looks like or traits they should possess, we can find good leadership in environments such as our homes. 

Aspire to Inspire

Wendy explains that life is our greatest teacher and that the experiences we have in life are the things that shape us and allow us to acquire the right tools needed for effective leadership. 
People become intimidated when it comes to being an inspiratory leader. However, it is not always about fitting the usual extroverted model that makes someone an impactful leader, things that contribute to being an inspirational leader include, but are not limited to the way you show interest in your team and the way you interact with and value people on a personal level.

The Right Mindset of Leadership 

Wendy highlights that it is vital for people to realize that we don’t all start at the same place in the race of life but, no matter where we start from, we all start with something. One of the most important things we can leverage in life is our mindset. 
Our mindsets affect or determine your course of action in life. Wendy gives us a list of different mindsets and how each affects us as leaders. 

Growth Mindset – A way of thinking that knows or always tries to learn and improve. 
Grit Mindset – Recognizes that failure doesn’t always mean to give up but rather to revisit, readjust and try again because success isn’t always the first thing we experience. 
Identity Mindset/Identity matters – Wendy highlights how important it is to recognize that everybody is different and each person’s experience is shaped by their identity. Leaders need to tap into empathy and acknowledge the differences each person experiences. 

 
How do we change 

Wendy believes that significant steps to changing or being better leaders include; 

Changing your mindset – Understanding how people think and learning how to think about our reasoning ability enables us to learn more skills as we grow. 
Examining your Skillset – After understanding one’s mindset, you need to figure out the skill sets required to make you a better leader. These include emotional intelligence and systems that help you to plan for contingencies.
Behaviour – Changing one’s mindset and working on one’s skill set is important as a leader. However, ultimately it is the behavior of a person that is the final demonstration of good leadership. Wendy uses the acronym FIDAH to talk about the five behaviors that are critical to leadership. 

 

i) F- Focus
ii) I- Integrity 

                     iii) D- Decisiveness