As business owners and entrepreneurs we have to first think about what is best for our businesses. Are you ready to learn how to create a 7 figure business? In this episode, we are joined by Linh Podetti to discuss why outsourcing is the easiest way to a 7 figure business.
Here are three reasons why you should listen to the full episode: 

Learn the power of outsourcing.
Discover how you can maintain a successful business through outsourcing.
Learn how you can figure out what you are passionate about. 

Resource
PDF of 100 tasks a VA can do: outsourcingangels.com 

 
Episode Highlights
What You Need To Know About Outsourcing- 

There are three types of outsourcing, namely:

Onshore which is outsourcing that is done within the borders of a country
Nearshore which refers to outsourcing to a company in a neighboring country.
Offshore outsourcing which  occurs when you outsource to a country far away.  

With outsourcing, companies have the opportunity to increase their efficiency, and to focus on core areas within their businesses. 

Opportunities For Outsourcing-

Here are some opportunities to consider with outsourcing:

Increase in strategic focus – Outsourcing provides businesses with  the necessary flexibility to contemplate on what it is good at, i.e., its core competencies.
It provides access to high-end technologies and specialized expertise.
It also provides cost reduction and risk sharing. 

 
How To Zone Into Your Passion- 

Don’t try to bypass the process of figuring out what you’re really good at. 
Sometimes it’s only after developing a certain skill will you be able to know if you like it. 

3 Powerful Quotes from This Episode
“Take the time to figure out what you are really good at”

“Trust your own instincts”

“In the end we only regret the chances we didn’t take”
About Linh Podetti
Linh is the Director of Outsourcing Angels and lives in Australia. Linh has a decade of experience in building high-performance remote teams and it is her mission in life to create freedom for business owners and freedom for people living in developing countries. She wants YOU to have a business that can WORK WITHOUT YOU, be able to spend more time with your FAMILY or focus on doing higher value THINGS YOU LOVE in business.

Curious about Linh’s work? Check out her website.

Have specific questions? You can reach out and follow Linh on  Twitter, and Linktree. 
Enjoy this Podcast?
If you enjoyed today’s episode of The Entrepreneurial You, hit subscribe and share it with your friends!

Post a review and share it! If you enjoyed tuning into this podcast, then do not hesitate to write a review. You can also share this with your family and friends, and especially stay-at-home moms, so they can feel empowered and encouraged to pursue their business.

Have any questions? You can contact me through email (henekawatkisporter@gmail.com) or find me on Facebook, Twitter, Instagram, and LinkedIn. Thanks for listening!

For more updates and episodes, visit my website. You may also tune in on Apple Podcasts, Google Podcasts, Stitcher, and Spotify. 

Stay inspired,

Heneka

With growth comes success. Are you ready to learn how you can save time and money by learning how to manage people? In this episode, we are joined by Mike “C-Roc” Ciorrocco to discuss how learning people management skills could save your money and time.
Here are three reasons why you should listen to the full episode: 

Discover useful tips on how you can be a better leader.
Learn effective tools and strategies to manage your team.
Learn how you can improve on your people management skills.

 
Episode Highlights
Learning Patience- 

Mike shares that we have to be patient and learn how to trust the process. 
He also shared that it’s not easy to be patient. 
We have to work on ourselves before we can manage people – learning the art of patience.
You have to work on “ME” leadership first then transition to WE leadership. 

What Is People Management?

Managing people speaks to being a leader of people. Mike shared that according to John Maxwell, leadership is making others’ success easier or easy. 
Mike also spoke about having a core intention for his company and ensuring that he adds personal and professional goals that align with and creating a team that shares the same vision. 

 
Accountability- 

We have to understand that we cannot control or change people. 
People have to change themselves or want to change themselves. 

How Do We As Leaders Get That Permission To Hold People Accountability?

Communication is the key to solving most problems.
We have to understand that managing people is a step by step process. 
You should always start with expressing the clear vision of the company to the individual or team. 
As a leader, you have to be a living example of the standard you are setting for your team and company. 

4 Powerful Quotes from This Episode
“You cannot harvest and sow seeds at the same time”

“You cannot give birth to an adult”

“Communication is the key”

“You cannot put the cart before the horse”
About Mike “C-Roc” Ciorrocco
Mike is the CEO of People Building, Inc., and the powerhouse behind the “What Are You Made Of?” movement. He is a performance coach, author, dynamic public speaker, visionary and thought leader. He has been featured by Yahoo! Finance as one of the Top Business Leaders to Follow in 2020 and is on a mission to build people. In 2020 he was named #1 on the list of Top Mortgage Professionals by Yahoo! Finance..

Curious about Mike’s work? Check out his website.

Have specific questions? You can reach out and follow Mike on YouTube, LinkedIn, Instagram and Facebook. 

 
Enjoy this Podcast?
Sometimes the best way as a leader to measure our success is through how well the people around us are succeeding.If you enjoyed today’s episode of The Entrepreneurial You, hit subscribe and share it with your friends!

Post a review and share it! If you enjoyed tuning into this podcast, then do not hesitate to write a review. You can also share this with your family and friends, entrepreneurs and business owners, so they can feel empowered and encouraged to lead themselves and others.

Have any questions? You can contact me through email (henekawatkisporter@gmail.com) or find me on Facebook, Twitter, Instagram, and LinkedIn. Thanks for listening!

For more updates and episodes, visit my website. You may also tune in on Apple Podcasts, Google Podcasts, Stitcher, and Spotify. 

Stay inspired,

Heneka

Are you wondering how to make big profits in a small business? Worried that you don’t have enough followers to reach your business goals? In this episode, we are joined by Thalia Toha to discuss how to turn 100 followers into US$10,000. 
Here are three reasons why you should listen to the full episode: 

Discover how you can make the “big bucks” as a small business owner.
Learn essential tips for email marketing. 
Discover how invaluable a small list can be. 

Resources
A downloadable PDF. The Small List, Big Income: Jump Start your Purpose with Grace. This can be located under  www.goodgrowgreat.com/smalltobigpurpose 

 
Episode Highlights
How To Turn Something Small Into A Major Income- 

Tahlia shared that it doesn’t take having 100,000 followers to make profits. 
It’s not about the quantity but more so about the quality.
Instead of just adding value, we need to think about how to become invaluable-becoming so valuable that people cannot ignore you. 

How To Make Others Not Ignore You-

Focus on the professional passion of your audience.
Focus on the personal passion of your audience as well.
You need to couple the personal wants with personal needs. 
People care when others care about them.

What To Do When Creating Your Email Subject Line- 

Think beyond reverse engineering to find out what your audience needs. 
You want to be sure that you are immediately focusing on that personal line or professional line; always keep it interesting.
The goal is to find a common ground and to solve professional needs. 
Ensure that the content reflects what you are mentioning on the subject line.

Powerful Quotes from This Episode
“It is quality rather than quantity that matters”

“Do it with passion or not at all”

“Stop trying to add value. Instead, think about how you can become invaluable”
About Tahlia Toha
Tahlia is CEO and a business strategist for entrepreneurs. She is also an outdoor adventurer, former architect, and Princeton grad. Her insights have been featured on SELF Magazine, Business Insider next to Elon Musk’s, the Huffington Post,  Reader’s Digest, Home Business Magazine, & iHeartRadio podcasts. Thalia is also an author with Entrepreneur Magazine (an outlet that now has over 10 Million readers worldwide). Her down-to-earth approach to making tiny businesses turn into titans had made her students sometimes call her “The Barefoot Girl”. When she’s not busy helping other business owners, you can find her trying things outside of her comfort zone, mountaineering, and outdoors in the US.

Curious about Tahlia’s work? Check out her website. You can learn more by listening to her podcast. 

Have specific questions? You can reach out and follow Tahlia on Instagram, and Linked In. 
Enjoy this Podcast?
Your income can only grow to the extent that you do. As you position for growth, if you enjoyed today’s episode of The Entrepreneurial You, hit subscribe and share it with your friends!

Post a review and share it! If you enjoyed tuning into this podcast, then do not hesitate to write a review. You can also share this with your family and friends, business owners, and aspiring entrepreneurs, so they can feel empowered and encouraged to pursue their business goals.

Have any questions? You can contact me through email (henekawatkisporter@gmail.com) or find me on Facebook, Twitter, Instagram, and LinkedIn. Thanks for listening!

For more updates and episodes, visit my website. You may also tune in on Apple Podcasts, Google Podcasts, Stitcher, and Spotify. 

Stay inspired,

Heneka

Are you ready to step outside your comfort zone? Are you ready to start dealing with your daily challenges head on? In this episode, we are joined by Todd Palmer to discuss how ditching your comfort zone leads to growth through authenticity, transparency and vulnerability.
Here are three reasons why you should listen to the full episode:

Discover how you can ditch your comfort zone as a leader or business owner to experience success. 
Learn how to shift from a fixed mindset to a growth mindset.
Learn how to have those difficult conversations at work. 

Resources
30-minute consultation with Todd Palmer to get unstuck

1st chapter of Todd’s new book for free
Episode Highlights
Ditching Your Comfort Zone- 

Todd speaks about ditching his comfort zone and what he had to go through, being very introverted, not participating in conversations around peers. 
Todd learned that sometimes you have to go out and approach others instead of waiting for them to come to you.
Todd also shared that avoiding difficult conversations at work or in your personal life does not allow for growth and development.

Having Difficult Conversations At Work-

As a leader, being able to have difficult conversations with your employees is an integral part of the success of your team and organization. 
These conversations can be difficult mainly because of fear of failure. Transparency, authenticity, and vulnerability are crucial to change and growth amongst a team. 
Managing difficult conversations helps us build and maintain healthy personal as well as work relationships. 

Difficult Conversation About Growth Through Authenticity, Transparency & Vulnerability- 

Todd shared that when a connection is missing from a team it allows for doubt amongst the team; doubt in that their leader is not concerned with the best interest of the team.
As a leader, whether you are the Team Lead or Manager you have to engage and connect with your team, in order to build a certain level of trust.
Todd shared that communication is important across all levels within a company.
Communication shows team members that you as leader care about your team. 

Fixed Mindset; Not A Growth Mindset- 

Fixed and growth are the two basic mindsets that shape our lives.
We become so sheltered in our comfort zones that instead of embracing challenges, we avoid them. 
One of the main issues with having a fixed mindset versus a growth mindset is that we feel threatened by the success of others instead of finding lessons and inspiration in the success of others. 

 
3 Powerful Quotes from This Episode
“Find joy in being of service to other people”

“If it doesn’t challenge you then it won’t change you”

“Great moves never come from within your comfort zone”

 
About Todd Palmer
Todd knows that growth happens only when we lean into the uncomfortable — and he knows from personal experience: Todd went from being a struggling entrepreneur with $600,000 in debt to make the INC 5000 (a record total of 6 times!) as one of America’s fastest-growing companies. Today, as a collaborative business advisor and CEO of Extraordinary Advisors, Todd helps his clients ditch their comfort zone, dive into their “failures,” and re-frame their mindset to be more authentic, transparent, and vulnerable to affect real change along the path to success. Todd is also the author of the popular book The Job Search Process: Find & Land a Great Job in 6 Weeks or Less.

Curious about Todd’s work? Check out his website. You can learn more by listening to his  podcast 

Have specific questions? You can reach out and follow Todd on Twitter,

The Entrepreneurial You was recently named among the “Top 30 Entrepreneurship Podcast You Must Follow” by Feedspot.

Can you come to terms with the idea of being a celebrity? Do you think only Hollywood Actors, Singers, and Musicians should have this title? Consider what being a celebrity would mean for your business and brand. This episode is for you if you are ready to take your brand to the next level. In this episode, we are joined by Jane Tabachnick to discuss why celebrity brands charge more and how to build one.

Tune in to this episode to learn the thought process behind why celebrities charge what they do and what that means for you.

Here are three reasons why you should listen to the full episode:

Discover what your brand is missing to achieve the success you want. 
Learn how to effectively market your brand on social media.
Find out how to gain more visibility for your brand. 

Resources

Online Visibility Assessment

Episode Highlights
How Can I Be An Entrepreneur and A Celebrity At The Same Time?

Become a celebrity to your audience. 
Learn why it is important.
Understand where your audience spends time and who else your audience looks up to. 
Focus on who you associate yourself with. 
Find out what is important to your audience. 
Be very intentional: put your content in the places where it will stand out to your audience. 

Developing A Strategy- 

In order to build an effective strategy as an entrepreneur, will at times take a mind shift.
The Hug and Influencer Process whereas an influencer is someone who is top in their field. In order to develop an effective strategy as an entrepreneur you must:

Build an association with other authorities in the field.
Be strategic in order to be more effective: give before asking.
Support similar brands as yours. 

Importance of Public Relations And Content Marketing To Your Brand- 

Public Relations (PR) helps promote your content to your ideal audience. 
PR makes it easier to build relationships with influencers.
PR improves visibility to your target audience.
PR allows business owners to leverage new communication channels. 

 
3 Powerful Quotes from This Episode 
“Don’t assume that one size fits all”

“Do not approach all situations the same”

“Be a celebrity to your audience”
About Jane Tabachnick
Jane is a content and PR strategist who works with mission-driven authors, coaches, and consultants who are frustrated they’re not better known. She helps them become highly visible and seen as the authority in their industry so they attract more pre-sold clients and can grow their business more and easily. Named one of the top 100 people online by Fast Company, Jane is often quoted in the media.

Curious about Jane’s work? Check out her website.

Have specific questions? You can reach out and follow Jane on  Twitter, LinkedIn, and Facebook. 
Enjoy this Podcast?
What does it mean to be a celebrity? Being a celebrity doesn’t only mean you are famous for music or art. It can also mean having a successful business where you consistently market yourself to increase brand awareness. If you enjoyed today’s episode of The Entrepreneurial You, hit subscribe and share it with your friends!

Post a review and share it! If you enjoyed tuning into this podcast, then do not hesitate to write a review. You can also share this with your family and friends, and especially so have a business or idea to promote, so they can feel empowered and encouraged to pursue their business goals.

Have any questions?

Are you a part of the minority that will change the world? You will get 99 no’s before that first yes. It is therefore necessary for you to have the right mindset that can propel you to success. This week, The Entrepreneurial You podcast invites Justin Breen to share strategies on how to build an epic business and having freedom while doing so. 

Tune in to this episode to learn how being different from everyone else can make you more successful!

Here are three reasons why you should listen to the full episode:

Discover how to become a successful entrepreneur without sacrificing your freedom.
Learn how owning who you are will contribute to your success. 
Learn how to get to the highest level as an entrepreneur. 

 
Episode Highlights
Sharing The Same Entrepreneurial Mindset- 

Your business is a reflection of your mindset. 
Understanding who you are and who you aren’t removes that inner conflict. This understanding will allow you to have more clarity on who you should surround yourself with-people that share similar entrepreneurial mindsets. 

Owning Who You Are-

Justin shares that he was always like this, but did not realize it at first until he just started finding persons with similar mindsets who understood his perspective.
Do not feel uncomfortable when your mindset sets you apart from everyone else. 

How Does One Have Freedom While Building An Epic Business? 

Weed out the noise and focus on maintaining a successful business.
Understanding when “less is more” is crucial to your success.

Four Challenges All Entrepreneurs Must Overcome

Bankruptcy or Potential Bankruptcy
Depression
The Highest Level of Anxiety 
Traumatic experiences

First Step To Reaching Your Highest Level

Start by surrounding yourself with successful people. 
Find someone that can be a teacher or a mentor that provides coaching on how to become a successful entrepreneur. 
Here are four types of people you should surround yourself with if you want to be “Epic”:

Relentless workers that push you to want to work harder. 
Positive attitudes: people perform better at what they’re doing when they are happy with their job. 
People who ask questions: people who do this learn more and also provide a different outlook on situations. 
Dreamers: they understand that setting goals and working hard will help them to achieve the unachievable. To keep this drive going, you should always be surrounding yourself with people who have similar goals in mind. 

3 Powerful Quote from This Episode
“This is who I am, this is my game and I make the rules.”

“There are no excuses at the highest level.”

“It doesn’t matter where you are located. Doesn’t matter the vertical you’re in and it doesn’t matter how big the company you’re in. None of that matters. If you have the right mindset, it attracts the right network, creates the right opportunities.”

 
About Justin Breen
Justin is CEO of the PR firm BrEpic Communications and author of the No. 1 International Best-Selling Book, Epic Business. Justin is hard-wired to seek out and create viral, thought-provoking stories that the media craves. And he finds the best stories when he networks with visionary entrepreneurs and executives who understand the value of investing in themselves and their businesses. Justin believes strongly in the power of introductions and creates important relationships through those introductions. He is an extremely active member of Entrepreneurs’ Organization, Strategic Coach, and Abundance 360, and he has an incredible global network of visionaries and exceptional businesses.

The Entrepreneurial You was recently named among the “Top 30 Entrepreneurship Podcast You Must Follow” by Feedspot.

Have you ever thought about becoming a Franchisee? Are you ready to live the life of your dreams? Tune in to this episode of The Entrepreneurial You podcast as Kimberly Daly shares how we can build wealth and live the life of our dreams through franchising!Click To Tweet

Here are three reasons why you should listen to the full episode: 

Discover the benefits of franchising and learn how to build your wealth. 
Learn effective strategies on how to select what franchise is best for you. 
Learn the importance of having clear values and goals in becoming a franchisee. 

Resources
Free Consultation

 
Episode Highlights
What Is Franchising? 
It is a way for anybody who has a dream and wants a business, to own a business. 
How Do You Know What’s The Right Fit?

What can you afford?
How much are you willing to invest?
Fear of making money; fear of not making enough money
What are your income expectations?

Being A Franchisor- 

Consider why you wish to franchise your company?
Do the pros outweigh the cons of becoming a franchisor?

What To Look For When Trying To Identify A Franchise To Work With 

Franchises are awarded, not sold. 
One needs to focus on building a relationship, which includes:

Ensuring that the culture of the company matches the goals of the individual pursuing the franchise. 
Ensuring that you are taking on a franchise that you will be passionate about. 
Are you comfortable going out and networking your business? 

Wealth That Can Be Created In A Franchise
When we talk about wealth, coming into a franchise that you have leveraged, that you are not buying yourself a job or replacing a job for this business. It’s through the leverage of technology, people, a brand, marketing systems, that allow owners to come in as CEOs working on their businesses rather than in their businesses. 
Powerful Quote from This Episode
“Rich people have money. Wealthy people have time to spend their money”Click To Tweet
About Kim Daly
Kim has spent the last 20 years helping people achieve financial freedom by enabling them to find the perfect franchise opportunities. Her skill for matching a client’s background, interests, skills, finances, and life goals to the ideal opportunity has made her one of the top franchise consultants in the USA. Today, we are here to pick her brain and gain some insight into what can seem like a daunting process – deciding on the perfect franchise to enable you to gain financial freedom.

Curious about Kim’s work? Check out her website.

Have specific questions? You can reach out and follow Kim on YouTube, LinkedIn, and Facebook. 
Enjoy this Podcast?
Never let anyone stand between you and your dreams! If you enjoyed today’s episode of The Entrepreneurial You, hit subscribe and share it with your friends!

Post a review and share it! If you enjoyed tuning into this podcast, then do not hesitate to write a review or rating on Apple Podcasts. You can also share this with your family and friends, and especially business owners and aspiring business owners, so they can feel motivated and inspired to learn how to build their wealth. 

Have any questions? You can contact me through email (henekawatkisporter@gmail.com) or find me on Facebook, Twitter, Instagram, and LinkedIn. Thanks for listening!

For more updates and episodes, visit my website. You may also tune in on Apple Podcasts, Google Podcasts, Stitcher, and Spotify. 

Stay inspired,

Heneka

Are you ready to live your best life? Having a solid financial plan must be part of this journey.Click To Tweet There are several benefits to having a solid financial plan for your business, namely, it reinforces clear goals, allows for sensible cash flow management, smart budget allocation, necessary cost reduction, risk mitigation and provides a growth roadmap. 

In this episode, we are joined by Curtis May to discuss some winning wealth creation strategies and discuss four components of the ideal financial plan!

Here are three reasons why you should listen to the full episode: 

Learn effective financial management strategies.
Learn how you can have financial freedom. 
Discover a financial plan that works under all circumstances!

Resources

Free report on How To Create Wealth Using The Velocity Of Money. Text “pwealth” to 55444. 

 
Episode Highlights
Who Is Curtis May? 
Curtis shares that he has been in business for 35 years. Passionate about his clients and helping them save money and be able to live their best life. He also shares that he is a third-generation business owner. At the age of 7, his father gave him business advice- “You’ll never make any money working for someone else”.
Four Main Objectives For Financial Management
Build Maximum Wealth-

Most people believe the key to investing is finding better rates – you will need to take on more risks. 
You will first need to create maximum efficiency with your money.
Grade yourself from 1-10 how you deal with cash flow, in your personal life and your business. Track your inflow and your outflow.

Wealth Transfers- 
Here are some questions you need to consider:

How is your mortgage paid?
How do you find retirement plans?

 Retirement plans defer taxes, more accurately they postpone the tax calculation.

 Ask yourself the question, “Do I think that in the future will my taxes be higher, lower, or the same?”
How do you pay for major capital purposes(anything you can’t pay for in full with monthly cash flow)? 
How will you fund college tuition?
You will need liquidity- looking for mass marketing things

 
Create A System That Will Transfer The Wealth That You Created

We want people to create legacies for generations to come. 

 
Have A Plan That Works Under All Circumstances

You have to diversify your way of making money and value the market space. 
You need to play defence – review your insurance, for example, life insurance. 
As you’re working and saving, what is your ultimate goal?
The key is to focus on buying assets that you can control. 

Five Key Areas In Financial Management

Save 15% of your gross income
Maximum Protection
Legacy
Establish Goals
The Velocity Method – buying assets that generate investment incomes

3 Powerful Quotes from This Episode
“You have to be able to pivot, and learn how to serve people”

“Until you double your time off, you will not double your income”Click To Tweet

“Money follows value”
About Curtis May
Curtis is the host of The Practical Wealth Show Podcast and the creator and owner of Practical Wealth Advisors. Curtis has been planning for individuals for more than 35 years, and he is passionate about helping his clients save money and live the very best life they can right now. The primary focus of his financial planning firm is to help individuals and families become financially free by following the principles of wealth creation that have endured for centuries around the world.

Are you interested in becoming a successful self-employed business owner? Are you ready to start controlling your destiny? Statistics have shown that there are 582 million entrepreneurs across the world and there is room for more. Click To Tweet

Welcome to The Entrepreneurial You podcast, hosted by yours truly, Heneka Watkis-Porter, the Jamaican podcast Queen, Author, international speaker, coach, and entrepreneur. Each week I feature a global, high-impact entrepreneur and leader to motivate, inspire and educate peak performers about international best practices to help their business scale and grow via this business podcast – the podcast for entrepreneurs in 2021 and beyond.

This week, The Entrepreneurial You podcast invites Jeffrey Shaw to share business strategies that work for self-employed business owners and the personal development they need to increase their capacity for success.

Tune in to this episode to learn how to create a successful business and life as someone who is self-employed!

Here are three reasons why you should listen to the full episode: 

Discover how to create a successful business and life!
Learn effective strategies that work in becoming successful as a self-employed business owner. 
Learn about the Self-Employed Ecosystem and you can benefit from it. 

Resources

The Self-Employed Bundle
Guide To Being An Awesome Podcast Guest 

 
Episode Highlights
Who is Jeffrey Shaw? 

Jeffrey shares that as a child he was extremely withdrawn, that he was afraid because at that time the world seemed like “this big scary place”.
He pointed out that he was the youngest of three boys who were the classic masculine with a domineering father figure and expressed how different he was from them. 
He pointed out that while he had all those emotions, fears, and feeling misplaced, some part of him knew that he was “awesome”.   
He expresses that we as humans are far more complex than we give ourselves credit for, but limit ourselves because of circumstances.
He also shares that there is no division between our business experiences and life experiences; they overlap and they both make us who we are. 

 
What Is The Self-Employed Ecosystem?

Maintaining that balance between our personal lives, our inner and outer world. When people can do something with their lives they grow further. You already have everything you need inside yourself to be great. 
Largely, the self-employed ecosystem is about who we are and personal development.
There are three essential components to being successful from being self-employed:

Personal Development 
Business Strategies
Daily Habits and Mindsets 

What the self-employed ecosystem does is that it creates the environment to make your success almost inevitable, and puts everything in place. 
The goal is to control what you can and manage what you can. 

 
What Does A Growth Mindset Look Like? 

Jeffrey shares that from a personal development standpoint a growth mindset is all about unblocking, as we are trying to increase capacity.
When looking at the growth mindset daily habits perspective, they are less about unblocking and more about moving forward. 
Jeffrey points out that he teaches his clients how to properly set their intentions as most people have not been taught a system on how to set intentions in their life in a way that really works. 
He shares that he teaches intentions through a system called “From-To”, where you highlight where you wish to go from, to. This allows us to reduce vague intentions to have more clear set actionable intentions for ourselves.