Tom Schwab knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. 

Show Notes

“Human beings love to buy stuff. But we hate being sold to through the old paradigm. So consider that when you podcast because at the end of the day, you should be selling.“ – Glen Carlson

There are so many benefits that are available through podcast guesting. Yet, it is one of the most underutilized areas of marketing for thought leaders.

This week, The Entrepreneurial You podcast invites Tom Schwab to share about his expertise on “Using Podcast Interview Marketing To Turn Listeners Into Customers.”

Here is a snippet of what Tom shared:

“I get pitched to be on my podcast probably two to three times a day. Everyone says the same thing: Tom I love your podcast and would love to be a guest. There’s only one problem: Heneka I don’t have a podcast. They’re just Robo pitching. That’s not being a guest, that’s being slimy. That’s being spammy. That’s everything that people hate. If you want to be introduced to somebody’s audience or somebody’s friends, and somebody’s tribe, you need to learn that.  Gary Vaynerchuk always talks about jab jab jab right hook and I probably missed a couple Jabs in there. I look at it as serve, serve, serve, serve, ask right so serve.”

Listen to the episode and let us know what is your biggest takeaway.

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Hello and welcome to episode 201 of The Entrepreneurial you podcast. I’m your host Heneka Watkis-Porter. I am still reeling from the excitement of last week when I reached the milestone of 200 episodes. To celebrate I interviewed Seth Godin live and what a time that was! If you haven’t listened to it yet, go check it out. Seth is just such a wealth of inspiration. 

This week, I am doing a solo episode chronicling my 2020 experience. It is interesting because while this journey makes the COVID-19 pandemic seem like a walkinthe park, it was then that I truly leant how to live (literally and physically).
HERE ARE THREE REASONS WHY YOU SHOULD LISTEN TO THE FULL EPISODE:

I elaborate on my top 3 lessons learnt in 2020.
Learn about my worst 2020 moment
Hear what my 2020 high points are

EPISODE SOUND BITE
Back to 2019…
In order to go forward, let me go back a little to 2019. If you were listening to episode 147 which was published on January 7, 2020, you will recall it was titled “The Highs and Lows of 2020.”

I shared at the end of 2019 how I was slowing down, how tired I felt because of chronic insomnia and the deep, dark depression that I fell into. I also shared how I had found a cure. 

Well, after that, things went downhill from there. What happened next was something I wasn’t prepared for by any stretch of the imagination. I found myself fighting for my life on the night of January 9, 2020. Remember how I told you that I was taking sleeping pills and then I discovered marijuana tea? Well about 10 pm this night in question I drank some marijuana tea. I boiled maybe 1.5 grams for an extended time in milk to get the full THC effect. But I totally forgot that the previous night I had taken Zopiclone to help me to sleep. Apparently, it was still in my system coupled with the very potent THC from the marijuana…a deadly combination!

Somehow (I don’t know how) I made it through the night. The following morning I got 4 bags of drip + valium and injection from the doctor as they did everything to get the drug out of my system. Except being traumatized for days, all went back to normal.

 
This is How 2020 Started
I continued life as I knew it – finishing up my 5th book, Podcast Power: The Quick-Start Guide To Launching And Leveling-Up Your Brand; I traced to the US to do 3 major speaking engagements (ATD Tech Knowledge, Podcast Movement Evolutions and PodFest multi-Media Expo).

So let’s fast track to April 1, 2020. You see, April 1, 2020, began as an ordinary day. I got up early, said a prayer (I think) and then went on to do a myriad of interviews on both sides of the mic, i.e. being a guest on a few shows and interviewing guests for mine. It was a long day, I felt tired but I knew I would have time to rest after my last interview which was scheduled for 8:00 pm, OR SO I THOUGHT!

I am strong, resilient and determined so I should be able to get through this final live interview. BUT it was not to be. In the middle of the live recording there began the first of many health challenges. I began feeling as though I was passing out. I had to stop immediately. Since it was night and the curfew in Jamaica had begun that very evening, I consulted with a telemedical professional. Based on the symptoms I was experiencing, he promptly made a referral to Andrews Hospital, all this while every breath seems to be leaving my body (and yeah got stopped in the curfew too by the cops).

From there, all went down there from a medical standpoint. I have seen so many doctors within this time, including a Psychiatrist. Some of the symptoms included,  but were not limited to the below:

…depression triggered the physical situation which then caused anxiety.

Some of the physical symptoms:

This week, The Entrepreneurial You podcast celebrates 200 episodes and Seth Godin joins Host, Heneka Watkis-Porter for a second appearance to celebrate. Seth is the embodiment of ruckus, generosity and creativity. Listen to this powerful conversation surrounding how to ‘just do it.’ You don’t need the approval of anyone to create your ‘ruckus’ but you must start.

Doing the LIVE conversation was super amazing. Thanks to all who joined us live and to you who will listen after.

 
HERE ARE THREE REASONS WHY YOU SHOULD LISTEN TO THE FULL EPISODE:

Find out what the most Jamaican thing Seth ever did.
Discover how to “pick yourself.”
Learn what it means to do the “practice.”

EPISODE SOUND BITE
Every Blog Starts With Fewer Than 100 Readers
“It’s easy for somebody to say you can do X Y or Z because you’re your Seth. But they weren’t around when I got 800 rejection letters in a row and was eating black beans and rice every day because I wasn’t Seth. And when my blog started, the first 200 posts had fewer than 100 readers. Every blog starts with fewer than 100 readers. Every PODCAST starts with fewer than 100 listeners that’s the only way it can start.

 
Different People Will Find Different Fuel
Every day I say what would my mom and dad be proud of if I did this and every day I say what did all the people who open the door for me, what do they need from me today that’s my fuel. Different people are going to find different fuel. But I believe there is an endless amount of enthusiasm and momentum and reserve if we just tap into the people who came before…

 
The Roadmap?
The number of roadmaps in the world is close to infinite. First, you have to decide where you want to go. So if I said to you, how do I get to Kingston. Well, we can look at Google Maps; we can look at Bing; we can look at Rand McNally. Finding the map is pretty straightforward. The hard part is deciding to go to Kingston, committing to go to Kingston, saying, I’m going to get from here to there. And that’s the thing we ignore because everyone’s afraid of failing. Everyone says show me the proof of all the steps. Exactly, the guarantee that I’m going to get from here to there and that’s not how it works, so, you know, Miles Davis was first, and the one and only and recorded the bestselling Jazz album of its time in four days. No guarantees right. When Bob Marley showed up and did the work he did, there was no model. There was no do it exactly like this. Chris Blackwell helped but it was Bob believe.”
ABOUT SETH GODIN
Seth is actually a repeat guest on The Entrepreneurial You podcast. He is an entrepreneur, best-selling author, and speaker.

In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn). One of his most recent books, This is Marketing, was an instant bestseller in countries around the world. Today we are here to talk about The Practice: Shipping Creative work.

Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.

Listen to the episode and let us know what is your biggest takeaway.
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April has spent two decades driving growth for companies by giving. She started her career in the Air Force and then specialized in sales, operations, and marketing, supporting Fortune 500 clients. April generated over $1 billion in combined additional revenue for clients based on the principles of The Generosity Culture. 

Show Notes

“Real generosity is doing something nice for someone who will never find out.” Frank Howard Clark

In this era where everyone is seemingly tuned to WIIFM (what’s in it for me), we welcome any move to foster generosity. 

This week, The Entrepreneurial You podcast invites April Shprintz to share about her experience with generosity as a child and how it has impacted her life’s work.

Here is a snippet of what April shared:

“I credit One individual with the generosity culture. She was the impetus for it. Even if I didn’t understand it at the time, when I was nine years old. My mother had to go to rehab. She was given the option from her head of Human Resources where she worked. She could go to rehab for her alcoholism, or she was going to lose her job because it was causing problems at work and the woman who delivered that message to the head of Human Resources came to our home. It was just this extremely generous act on her part because not only did she give my mom that second chance, which was great. My mom did go to rehab. That was a  wonderful thing for her, but she also took a significant interest in me as a young girl.”

Listen to the episode and let us know what is your biggest takeaway.

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Jessica is an eCommerce strategy expert and support for female entrepreneurs. 20+ years of retail & eCommerce experience gives Jessica the ability to support female entrepreneurs in creating the right strategy for their business. After 20+ years in retail and 3 years as the only employee of a 7-figure eCommerce business, now she is working with the top experts in eCommerce, SEO, web development, and digital marketing. 

Show Notes

“Marketing is like sex: everyone thinks they’re good at it.” ― Steve Tobak

We are bombarded with marketing videos on a daily basis encouraging us to sign up to this school or that. But have we considered what goes into setting up one?

This week, The Entrepreneurial You podcast invites Jessica Coster to talk about email automations best practices to make money.

Here is a snippet of what Jessica shared:

“You as a small business, your main focus should be creating a relationship with the customer. So speak to them how you would if you were in a store with them when people approach it from that space it becomes a lot easier to write how you would talk and not get so caught up in all of the rules of copywriting. Another thing to remember is that people buy with emotions and justify their purchases with logic. So as much as you can pull at those heartstrings or the emotion behind what it is that they’re purchasing, the more successful you’ll be.  For the welcome series in that first email where you are delivering the discount, I usually keep it very simple: here is your discount, come to the website and make your purchase.”

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Grant founded OnlineDegree.com with a purpose-driven mission: make college more accessible and affordable for everyone. After graduating college with an overwhelming amount of debt, he was determined to change how students embark on their college education. Grant has spent his entire career working in startups with nearly 15 years of experience and 2 prior exits to a publicly traded company. He has been a board member and donor to a number of nonprofits, an advisor to many publicly traded companies and a guest speaker at seminars and graduate school courses. 

Show Notes

 “With guns, you can kill terrorists, with education you can kill terrorism.” ― Malala Yousafzai

We are bombarded with marketing videos on a daily basis encouraging us to sign up to this school or that. But have we considered what goes into setting up one?

This week, The Entrepreneurial You podcast invites Grant Aldrich to take us through the ins and out of setting up an online school.

Here is a snippet of what Grant shared:

“The way that we monetize was that the whole platform is sponsored by the University.  I’ll take a step back. One of the impediments that I realized by looking at the audience – working adults- was that cost was a big factor for them. We all can appreciate this. We’re all busy adults. If we have to make a big purchase to do anything, we delay. Some have never been in an online classroom. Some are worried that they won’t be successful. Some are worried that they won’t have the time management to do it. So you’ve got all of these fears, including cost As I was moving through to chip away at each of these things I knew it had to be free.”

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Lee LeFever is the co-founder of Common Craft and author of two books: The Art of Explanation and Big Enough. Since 2007, Common Craft has won numerous awards, worked with the world’s most respected brands and created original explainer videos that have earned over 50 million online video views. 

Today, Common Craft produces animated videos and digital visuals that are used by educators in over 50 countries. Lee and his partner Sachi are Common Craft’s only employees and work from their home off the coast of Washington State.

Show Notes

“You are not your resume, you are your work. – Seth Godin

Balance? What is that? Whilst it may be difficult to achieve this, it is certain that we can work towards harmony with every area of our lives. As you contemplate scaling your business, the ideal is to have it do so as your own life scales.

This week, The Entrepreneurial You podcast invites Lee LeFever to talk about building a business that scales with your life.

Here is a snippet of what Lee shared:

“I think that it’s time for people to think differently about success and respectability in business. For so long, the only value that has mattered to a lot of people is the size of your bank account or the size of your paycheck, or the size of your home or how nice of a car you have. That stuff matters.

I think sometimes people are prone to outsource their values to other people or to magazines or the things they see on TV and don’t understand what makes them happy and what makes them satisfied with their life. And I think that if people do have an opportunity to step back and think about what they value and where their happiness comes from that they can find ways to orient their business to support those things and that might not mean money. It might mean family, it might mean Community it might mean faith it might mean Independence. There’s a long list of things that you can be rich with and that your business can support that I think is 

respectable.”

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So if there is some sort of a natural disaster or a hurricane in Jamaica you know that your data is safe in a data centre in Minnesota or something and your backups need to be encrypted and it needs to be audited once every quarter…Click To Tweet

Brian is a computer scientist, angel investor and entrepreneur. Brian has started or co-founded five successful companies, been a part of successful exits, has been successful in VC/angel fundraising on both sides of the table. He currently is chairman and CEO of Gillware which provides emergency IT services to clients suffering from data related disasters, and offers advice and consulting to avoid corporate data disasters.

BEFORE YOU GO ANY FURTHER: The #1 cause of bad sleep

Show Notes

“Passwords are like underwear: don’t let people see it, change it very often, and you shouldn’t share it with strangers.” – Chris Pirillo

Undoubtedly this pandemic has created a myriad of opportunities to be leveraged, most of which are online. Equally available, are the increased risks that are associated with having a greater online presence.

This week, The Entrepreneurial You podcast invites Brian Gill to talk about mitigating against the risks of cyber-attacks.

Here is a snippet of what Brian shared:

“This is the most important tip to protect yourself from ransomware, which is a devastating thing for a business. It can put you all the way out of business. And that is you need to have your data backed up by a professional.  If you’re a smaller business with less than 30 or 40 employees, you probably need, if you don’t already have what’s called a managed service provider or an MSP and you need to hire that MSP in a way where you know exactly how they’re going to back your data up and it needs to be off Network. It needs to be in a different geography ideally. So if there is some sort of a natural disaster or a hurricane in Jamaica you know that your data is safe in a data centre in Minnesota or something and your backups need to be encrypted and it needs to be audited once every quarter once maybe twice a year. You need to pay your MSP to download those backups and test them to make sure that they’re current that they have all of your critical data.”

Listen to the episode and let us know what is your biggest takeaway.

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Free MSP hiring guide, not gated to figure out how to hire someone to upgrade IT security. 

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Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God.

Robert Scott is the President of StartTradeJamaica, a firm dedicated to assisting companies achieve their market entry and market development goals. Currently represented by an expanding network of affiliates in Central America (El Salvador, Guatemala, Costa Rica), Australia, Asia (Vietnam, United Arab Emirates) the Caribbean (Dominican Republic, Cuba, Grand Cayman), Ireland and the USA. StartTrade Jamaica represents manufacturers and provides export coaching for selected SME clients. English as a Second language is also offered by an International TEFL and TESOL certified affiliate.

BEFORE YOU GO ANY FURTHER: The #1 cause of bad sleep

Show Notes

Globalization has changed us into a company that searches the world, not just to sell or to source, but to find intellectual capital – the world’s best talents and greatest ideas. –Jack Welch

You have probably heard the term, export or die. This probably gives an indication of how much of a life line it can be for businesses who dare to venture past the seemingly difficulties of international trade.

This week, The Entrepreneurial You podcast invites Robert Scott to talk about the business of exporting.

Here is a snippet of what Robert shared:

…in terms of internally, they all speak to the concept of export readiness. Am I ready for export? Now many people who are new whether you’re an individual or a big company with a product, you will always have some challenges. So the export readiness is not to say that you’re not ready, go sit down one find something else to do. It’s to know exactly what you need to do to lift the bar. So one of the first questions the export readiness asks you is, do you have capacity? because I have spoken to persons who (say) oh I make this thing in my home, I can do maybe about 10 cases a month. Okay, fine. Nothing is wrong with that. Let’s find a market that will take 10 cases a month. Don’t waste your time going to China.

Listen to the episode and let us know what is your biggest takeaway.

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