Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o., she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been recognized on the Forbes 30 Under 30 list and spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated from Tim Draper’s startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She has also published a book – The Manifesto on Content Marketing Teams and has launched her own podcast – People of Marketing.

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Show Notes

“People don’t buy what you do, they buy why you do it.” – Simon Sinek

Are you running a digital marketing agency or curious about running one? 

This week, The Entrepreneurial You podcast invites  Xenia Muntean to talk about how to do so successfully.

Here is a snippet of what xenia shared:

“You can get a niche based on the platforms you are going to do the digital marketing on WordPress or if you’re a social media marketing agency. Are you going to do Instagram or are you going to do Twitter? If you focus yourself on a platform, you get the chance to better understand the nuances of just that 1 platform rather than trying to figure them all out. I think that’s really great in identifying a niche beside the depth of knowledge. It also gives you a competitive edge because you can get all the clients in that specific industry; It also makes onboarding so much easier because clients are so similar between each other. It also makes targeting in terms of sales easier because you have a clear persona. So I think that’s one of the things, identifying a niche and then obviously you have to establish your own digital presence.”

Listen to the episode and let us know what is your biggest takeaway.

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Nancy is a digital marketing specialist for women entrepreneurs and Etsy Sellers. She works with Etsy Sellers who want to build a thriving Etsy business and embrace the entrepreneurial adventure. She’s been a Digital Marketing Specialist now for 11 years and an Etsy Seller for the last 4 years. She started her Etsy Shop in late 2016 because she wanted to write a case study for her blog about making handmade items and selling them on Etsy. Now she has 6 Etsy Shops and loves making passive income with Etsy.

BEFORE YOU GO ANY FURTHER: The #1 cause of bad sleep

Show Notes

“Creativity is contagious, pass it on.” Albert Einstein

Want to find a viable option to provide another stream of income in this time? Etsy may just be the answer you are searching for.

This week, The Entrepreneurial You podcast invites  Nancy Badillo to talk about how to make money selling digital products on Etsy.

Here is a snippet of what Nancy shared:

“So by choosing to micromanage and picking an item that you create tons of different products for that particular product and service that you’re selling. The next step is building a brand around this. So Etsy drives you building traffic, which is great, but you don’t want to just solely depend on that traffic. What you want to do is you want to build a brand around your Etsy store. Not only do you need to use Etsy as a platform to drive to organic traffic by optimizing your listings for SEO and making sure you have great photos, making sure that you have great SEO done correctly, making sure that you’re optimizing your whole entire store for SEO what I mean by that is making sure that you using tags on your title, you’re using tags on your listing description you using all 13 tabs on the bottom of your listing and also making sure that your sections are tags that you want to rank for and that your tagline on your store is another tag that you want to rank for that  It is optimizing your store for SEO.”

Listen to the episode and let us know what is your biggest takeaway.

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How to Optimize Your Etsy Store for SEO

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Dave McKeown helps individuals, teams, and organizations achieve excellence by doing the ordinary things extraordinarily well. He is the CEO of Outfield Leadership and author of The Self-Evolved Leader – Elevate Your Focus and Develop Your People in a World That Refuses to Slow Down.

BEFORE YOU GO ANY FURTHER: The #1 cause of bad sleep

Show Notes

“Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” – Jack Welch

Are leaders born or are they made? This age-old debate will yield  different responses depending on which side of the fence you sit. 

This week, The Entrepreneurial You podcast invites   Dave McKeown to talk about self-evolved leadership and what that means for your organization and team.

Here is a snippet of what   Dave shared:

“It’s that mindset of understanding that your ego is going to seek value from you being rewarded from knowing the answers organization isn’t helping your people grow and develop and see if you can make that mindset shift. It’ll get you half of the way there. Then there are a couple of practical things that you can do. The first thing is actually to recreate the vision for your team with your team involved in the process. So building the vision of where you want your team to be in three years time, but allowing them to have a much more significant input into it than they previously would have when you co-create a vision with your team a couple of great things happen. First of all, they’re much more bought into it and therefore you’re much more likely to achieve it. But secondly it really provides a Northstar for decision-making for the team or the group.”

Listen to the episode and let us know what is your biggest takeaway.

Connect with Dave McKeown:

FREE Book: The Self-Evolved Leader

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Victoria is the Vice President of IBM’s North American Talent & Transformation practice; she is a senior executive with over two decades of progressive experience in strategy, operations, growth initiatives, and business and talent development. She is a visionary leader with a passion for innovation, creativity and Diversity & Inclusion. In fact, Victoria has won both the 2020 Mentor of the Year award from Women in Communications & Technology AND the 2019 HSBC Diversity & Inclusion in Innovation Award. Victoria serves as a board member for several organizations; she is also a published author, in-demand public speaker and appears regularly on national TV. An inspiring professional with impeccable credentials, Victoria is a trusted voice among peers and emerging executives.

BEFORE YOU GO ANY FURTHER: The #1 cause of bad sleep

Show Notes

“It’s never the differences between people that surprise us. It’s the things that, against all odds, we have in common.” ― Jodi Picoult

Not many of us were born with the proverbial “gold spoon in our mouths.”  Some of us have had to overcome many atrocities to be the person we are today.

This week, The Entrepreneurial You podcast invites  Victoria Pelletier to talk about women overcoming unspeakable odds.

Here is a snippet of what  Victoria shared:

“So for me I felt I had something to prove so with each obstacle that was put in front of me or whether it was an obstacle or just quite frankly a challenge. I knew I needed to succeed so my first job was at age 11, by 14  I was like the supervisor at the shoe store that I worked at at 16. I was the office manager for a medical practice while I was in school, I was just constantly out to prove more and more and more. And again, I just think a lot of us have to do. With nature versus nurture, I think, there’s a lot of influence and that the nature and what occurred that just drove me to become Unstoppable.”

Listen to the episode and let us know what is your biggest takeaway.

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Liam is a serial entrepreneur who runs Time Doctor and Staff.com — one of the most popular time tracking and productivity software platforms in use by top brands today. He is also a co-organizer of the world’s largest remote work conference — Running Remote. Liam is an avid proponent of remote work and has been published in Forbes, Inc, Mashable, TechCrunch, Fast Company, Wired, The Wall Street Journal, The Huffington Post, Venturebeat and many other publications.

BEFORE YOU GO ANY FURTHER: The #1 cause of bad sleep

Show Notes

“Trust is knowing that when a team member pushes you, they are doing it because they care about the team” — Patrick Lencioni

Building and scaling any business takes a lot of hard work. This is multiplied many times over when it is a remote business.

This week, The Entrepreneurial You podcast invites  Liam Martin to talk about how to  scale successfully.

Here is a snippet of what  Liam shared:

“Remote work will be the way that people work in the future. Most people in post covid-19 will be working remotely and this has massive socio-economic impacts towards the economy. If you do not know how to do this now You should absolutely learn how to do it. And even if you started working remotely you should really learn the ins-and-outs of how to be able to do it effectively because I believe within the next few years the people that know how to scale teams remotely versus the people that don’t will have a massive strategic advantage in the market.”

Listen to the episode and let us know what is your biggest takeaway.

Connect with Liam Martin:

FREE Event: Running Remote Online

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Jana is a marketing expert and Pinterest specialist for online coaches, course creators, and service providers. She helps her clients and students systemize list growth so they can automate a steady stream of targeted leads for their courses and programs – and set themselves up for long-term business success.

Show Notes

“To excel at the highest level – or any level, really – you need to believe in yourself, and hands down, one of the biggest contributors to my self-confidence has been private coaching.” – Stephen Curry

We perhaps know quite a bit about Google, Yahoo, Bing and other search engines but how much do we know about this micro-search platform, Pinterest? Apparently, there is much that we are missing out on when we decide whether consciously or unconsciously, not to include it in our marketing efforts.

This week, The Entrepreneurial You podcast invites Gana Osofsky to share on how to use Pinterest to grow your email list with ideal customers – with ease!

Here is a snippet of what  Jana shared:

“For me there are four pillars of Pinterest success. I am on a mission in life to help people understand that there are always other things you can focus on, two there’s always shiny objects that you can try to focus on on Pinterest. You can say all I want to do is join group boards, or I want to do this or I want to make this new video pin. But most of my people are just starting with their Pinterest strategy. So I always try to bring it back to the things that we know work and the things that we know and are going to give you ROI. Keywords are one of them and then the second one is visuals. So it (Pinterest) is a visual platform. Creating pins, which is that graphic that some of you may have seen if you’re out there listening and you’ve been on Pinterest before – creating pins that do the right thing. There’s only two jobs with your pin, one of them is to stop the scroll, to get the person’s attention – to get the right person’s attention because they’re scrolling through Pinterest just like you might be scrolling through social media. You need to get them to stop and pay attention.”

Listen to the episode and let us know what is your biggest takeaway.

Connect with Jana Osofsky:

FREE Guide: Attract Your Perfect Clients – Using Pinterest Keywords

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Gavin is an inspirational Speaker, Business Strategist, author, business growth mentor and host of The Business Mastermind Podcast.He works with Business Owners and Entrepreneurs to Double their Business in a year. His new book “Survive and Thrive: How to Secure, Scale and Succeed in Business” is a collection of practical tools and techniques that he has been successfully implementing with businesses over the last decade.  Gavin has worked with a wide range of businesses and multinational corporations like Ford, Carphone Warehouse, the Royal Bank of Scotland the United Nations and even the Metropolitan Police!

Show Notes

“The essence of strategy is choosing what not to do.” Michael Porter

We all need direction – a compass of sorts to guide us in our daily lives. This becomes even more necessary when we have a business to run.

This week, The Entrepreneurial You podcast invites Gavin Preston to share on a framework to propel your business into a  huge growth Trajectory.

Here is a snippet of what  Gavin shared:

“Systems and people create leverage in your business. So in the strategy Compass model, I list five stages, the first one being systems, the second being cash…the third one being about advancing or innovating So innovate we would have to be advancing to innovate, the fourth being leadership and culture and the fifth one being personal team Effectiveness. So what systems do you need to be able to enable you to deliver consistency of quality customer experience in quality of product or service output to that customer and  enable you to replicate? Time and time again…it will come with automation whether that be technologically automation, machine automation enables you to be able to create a greater output which is important.”

Listen to the episode and let us know what is your biggest takeaway.

Connect with Gavin Preston:

Link to a free assessment

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Amy Lafko founded Cairn Consulting Solutions with the knowledge that you need to grow your people to grow your business. Amy focuses her work on the employee experience that is derived from skilled leaders and aligned teams. Anchoring her work in the People 1st Paradigm, Amy facilitates workshops, team dynamics sessions and provides consulting to assist organizational growth. From hiring to engagement, she assists clients in decreasing turnover, increasing productivity and customer satisfaction. As a national speaker, consultant and facilitator, Amy leverages over 20 years of professional leadership experience in several sectors of healthcare. She is certified in DISC, Driving Forces and Emotional Intelligence as well as the 7 Stages of Growth.

Show Notes

“Men love to wonder, and that is the seed of science.” – Ralph Waldo Emerson

When we think about science perhaps the idea of something quite challenging and lab-like comes to mind. But what about the idea of using science to make good business decisions such as building your ideal team?

This week, The Entrepreneurial You podcast invites Amy Lafko to share about how we can use science to hire the right team members. 

Here is a snippet of what  Amy shared:

“I think the biggest thing to know is that science is here to help you in the hiring process. It’s here to make things objective and take away that bias. It’s simply one part of the hiring process; it’s the tool in your toolbox. there’s things we want to keep natural and there’s things that we want to get better at that’s where EQ comes in as an opportunity to improve and I think the core thing here is don’t be afraid of the results embrace them as part of a conversation with whoever you’re looking to hire it gives you Clarity on each role when you take the time to do this.”

Listen to the episode and let us know what is your biggest takeaway.

Connect with Amy Lafko:

Link to a free assessment

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Email: Heneka Watkis-Porter 

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Paul O’Mahony is a world-renowned entrepreneur, international public speaker, four-time best-selling author, and expert business trainer. Over the past ten years, Paul and his team at Re-Think Academy have helped over 10,000 individuals, start-up entrepreneurs, influencers and business owners build, grow and scale their businesses to 7 figures and beyond through cutting edge digital marketing and affiliate marketing techniques. Paul is also a columnist in the Sunday Independent and Examiner newspapers and is a Guinness World Record-holder for public speaking! Paul and his team of expert coaches are on a mission to empower ordinary people to lead extraordinary lives and gain financial certainty in an uncertain world.

Show Notes

“The more passionate and argumentative I get the more followers and friends I make online.” ― Tasha Turner

The internet is available to all who want to leverage its many opportunities. But how many people, instead of using it to make money, are simply scrolling and switching aimlessly between windows as they observe with envy the lifestyle of others?

This week, The Entrepreneurial You podcast invites Paul O’Mahony to examine how we can make money from the internet instead of wasting time. 

Here is a snippet of what  Paul shared:

“This device – the smartphone can be a liability which it is for most people or I can be your number one asset and liability for me is anything that takes money out of your pocket or time out of your life when an asset is anything to put money into your pocket and regains time into your life. So at the moment the vast majority of the people on the planet, of which there are now more phones on the planet than people by the way, the vast majority of people use this device as their Compass to give them direction about how their day should go. So, what does that mean? It means they don’t have their own focus. It means they don’t have their own North. It means ultimately they don’t have their own goals. So they are waiting for somebody else to point them in the direction of where their time should be spent on that particular day and this no doubt of course leads to massive levels of anxiety because people lose complete Focus about why they’re here.”

Listen to the episode and let us know what is your biggest takeaway.

Connect with Paul O’Mahony:

FREE Web Class 

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Email: Heneka Watkis-Porter 

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Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on: 

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