Winfluence – The Influence Marketing Podcast

Hosted ByJason Falls

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.


All Episodes

Creating Influence in the Middle East

Jason Falls shares a segment from a recent episode of the Endless Coffee Cup Podcast with Matt Bailey and Rashid Al Awadhi

A Deeper Dive into Gamers as Influencers

Jordan Mauriello builds branded content strategies for gamers. He shares more about leveraging gamers as influencers with Jason Falls.

How to Find and Use CPM in Influencer Marketing

Cost per thousand impressions by content is a good comparison metric and indicator an influencer’s price might be too high

The Talent & Talent Manager Relationship

Molly Tracy and Jess Keys share insights into the dynamics between creators and their managers, plus have some harsh words for influencer marketing software companies

The Challenges of Influencer Discovery

Using an influencer marketing software solution to generate a list of influencers is just a small dent in a very large airplane of work

Working with Celebrities and Celebrity Influencers for Original and Branded Content

Brittani Kagan of Portal A discusses booking talent for branded and original content on Winfluence.

The App to Find Influence, Not Influencers, Within Diverse Communities

Joshua DuBois’s Gauge gives agencies and brands access to influential people in underrepresented and diverse communities for feedback and insights

Everything Influencers Need to Know About Email Marketing

The Email Marketing Heroes, Rob and Kennedy, join Winfluence to talk about the power and necessity of email marketing for content creators.

The Best Advice for Influencers From An Experienced Influencer

Long-time content creator and influencer Chris Gibson shares some frank advice for aspiring influencers everywhere.