Winfluence – The Influence Marketing Podcast

Hosted ByJason Falls

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.


All Episodes

A Frank Discussion About The Influence Marketing Software Landscape

Tagger president and founder Pete Kennedy sits in with Jason Falls for a discussion and discourse on the industry and beyond.

An Effort to Close the Gender Gap in Advertising Agency Ownership is Here

Jason’s boss at Cornett has launched Own It, a movement (with a podcast) to break out of the boys’ club of advertising

The Alpha Collective is One Ticket to Web 3.0 Success

Joseph Jaffe and friends are back with a membership community set to deliver the how-to on Web 3.0

Public Speakers are Influencers. Here’s How to Find the Right Ones.

Defining specific categories of influencers for your brand can help you reach your audience more effectively. Jason Falls explains one category that is quite useful.

The Teenage Slime Queen Turned Successful Entrepreneur

Angelina Li leveraged her growing social media influencer to become a successful business owner … as a teenager!

The Opportunity & Nuances of Gamers as Influencers

The key to brands connecting with gamers is being community first, says 3BlackDot’s Irina Shames

Cooking Up Great Content With The Grill Dads

Mark & Fey talk to Jason Falls about the Food Network Show, content marketing, advertising and more.

What Brands & Influencers Need to Know About the Metaverse

Jason Falls has been playing on the Metaverse. He shares his candid, contrarian thoughts on what it all means for brands and creators.

The Best Conversation You’ll Hear About Podcasting

Tanner Campbell of Podcasting Sucks joins Jason Falls in a deep, thoughtful conversation about podcasting for influencers and brands.