Winfluence – The Influence Marketing Podcast

Hosted ByJason Falls

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.


All Episodes

Leveraging Podcasts to Enhance Your Brand of Influence

Christopher Hines shares his wisdom from The Business of Podcasting to help influencers and creators expand their repertoire.

How Gary Arndt Engineered a Meteoric Rise to Podcasting Dominance

By year’s end, Everything Everywhere will likely have 1 million downloads per month, less than two years after it started

Are Talent Managers & Managed Services Gouging Creators?

CashU co-founders say the creators are giving up as much as 40 percent of their fees to managers and managed services. We explore the topic.

Building Smart Influence Approaches While Instagram Changes its Algorithms

Influence pro Katie Stoller joins Winfluence to talk Kylie Jenner, Instagram’s algo and managing smart influencer campaigns

Leveraging AI to Find Micro-Influencers

Lionize.ai COO Austin Rosenthal joins Winfluence to discuss and debate micro-influencers

Getting Out of Your Influence Marketing Comfort Zone

A short hike into the Rocky Mountains inspires a resolution to change from Jason Falls

Moving Influencer Audiences Down the Funnel

SheSpeaks founder and CEO Aliza Freud joins Winfluence to talk about moving influencer audiences to convert

Leveraging Micro- and Nano-Influencers for Small and Local Businesses

Nick Wise of Reach Influencers talks about influencer marketing for small businesses

A Cheaper, Faster Path to More Ideal Consumer Insights Through Influencers

Raadz offers brands a fast and cost efficient way to survey influencer audiences for insights