John Lester is on a mission to transform limiting mindsets that hold back salespeople and small business owners. Having built his career helping companies big and small drive revenue through coaching and training, John knows that tech stacks, skills and product knowledge are ineffective without the right sales psychology. His goal is to help sellers and solopreneurs reframe sales as mutually beneficial versus oppositional through personal insights and practical coaching.

Key Moments
[05:21] Desire for simple, happy lifestyle in America.
[07:44] An influential article shaped my perspective on businesses.
[12:35] Questioning integrity in sales, relationship dynamics critical.
[13:36] Concern about re-entering corporate America after layoffs.
[19:13] Helping others sell, sharing expertise through video.
[22:51] Teacher contacts for innovative aquarium project collaboration.
[24:53] Self-assessment and clarity before seeking advice.
[28:16] Reflect on actions and values, especially with children.

Find John Online
https://www.linkedin.com/in/johnlester973/
https://attitudeselling.com

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