What’s the secret to making memorable videos for YouTube? What are big brands thinking about in terms of their approach to global social media and paid media? Arik and Kevin kick off this week’s show with those topics. They also talk about employee advocacy, ghostwriting, sponsored content (do consumers trust it?), Twitter’s new analytics and a project in Minneapolis that got some buzz during the MLB All Star Game.

Learn more about your ad choices. Visit megaphone.fm/adchoices