Marketing Podcast Network

Hanson & Hunt

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content, channels and analytics at General Mills.

Jul 29, 2024

191: Our last episode

After 10 years, we’re ending our podcast. We are both incredibly grateful for the opportunity to have you as a listener. So in this final episode of Hanson…

Jun 21, 2024

190: AI’s impact on search, woke brands, Facebook woos Gen Z

Anyone who oversees a website needs to pay attention to the impact of Google’s new “AI Overview” on referral traffic. We’ll discuss that. Also, do brands care anymore…

May 24, 2024

189: “Bring ya a**”, marketing spend study, death of the follower

What’s behind the drop in average marketing budgets and martech spend? We’ll discuss that. Also, strategies to address the shift in how people find and consume news, why…

Apr 26, 2024

188: Refreshed PESO Model, AI Facebook ad fail, social media job study

Gini Dietrich has made some interesting new additions to her popular PESO Model, we’ll discuss that. Also, a new report on social media jobs, the latest numbers on…

Mar 22, 2024

187: Web traffic from links, thought leadership, internal comms report

There’s new evidence that you should reconsider sharing links in your social media posts. Also, why your thought leadership approach might be stuck in “mutually assured irrelevance.” Plus,…

Feb 23, 2024

186: Maximizing LinkedIn, new Pew data, collaborative articles

What kind of posts perform best on LinkedIn? We’ll dive into an overwhelming new analysis of user activity on the platform. Also, Pew recently released its latest data…

Jan 29, 2024

185: 2024 trends, Solo Stove, career contentment

From the rise of social search to AI’s use in content creation there are many trends identified for the new year. We’ll talk about a few that are…

Dec 20, 2023

184: AI content, crappy photos, comms priorities

The quality and trust of AI-powered content vs. human-powered content is a hot topic right now. We’ll look at two new studies that get into that. We also…

Nov 22, 2023

183: Creator report, social subscriptions, kids and influencer careers

There’s some great insight about creators and their fans in the “Creator Connections” report from Teachable. We also chat about the outlook for social media platforms charging for…

Oct 19, 2023

182: Corp Comm study, LinkedIn is weird now, NPR doesn’t miss X

Was it ever worth it to share a link to a blog or website on Twitter? We talk about some data from NPR after they left the platform.…