Talking Points #8 – 8/21/14
Guest co-host Lee Odden of TopRank Online Marketing, and author of "Optimize," offers his perspective on how companies and brands should build a content strategy. Also, should publishers - and companies - repost and reuse their online content? A new report on the challenges that journalists face and their content needs from companies. Plus, the PR and marketing lessons of the Ice Bucket Challenge.
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Guest co-host Lee Odden of TopRank Online Marketing, and author of “Optimize,” offers his perspective on how companies and brands should build a content strategy. Also, should publishers – and companies – repost and reuse their online content? A new report on the challenges that journalists face and their content needs from companies. Plus, the PR and marketing lessons of the Ice Bucket Challenge.
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