Interview edition – Jay Baer, president, Convince & Convert, discusses why content is important to PR pros and marketers, the “farming principle” when it comes to the success of your content efforts and what he is excited about when working with his clients today. And, Hannah Godfrey, North American Food and Beverage Lead for Brandwatch, talks about the importance of social listening and content creation, what to consider in your content planning process, and the role of sentiment analysis.

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