Talking Points #17 – 10/23/14

Is it time to rethink social media marketing campaign tactics, especially after the campaign runs its course? Shoutlet’s Greg Gerik shares his thoughts. Also, Target tried something unique with Instagram for Halloween. A new report looks at the social media activity of Fortune 500 CEOs. Plus, Edelman’s comprehensive study of the relationship between consumers and brands, and McDonald’s is criticized for taking consumers behind the scenes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.