Talking Points #22 – 12/4/14
The story about Black Friday and Cyber Monday wasn't just the deals and what was sold. They also were notable for a big increase in social chatter around them and how brands engaged with consumers. Also this week, Facebook's crackdown on promotional posts from companies and brands, the Girl Scouts are finally setup to sell cookies online, the differences between brand journalism and content marketing, and the biggest PR win of 2014.
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The story about Black Friday and Cyber Monday wasn’t just the deals and what was sold. They also were notable for a big increase in social chatter around them and how brands engaged with consumers. Also this week, Facebook’s crackdown on promotional posts from companies and brands, the Girl Scouts are finally setup to sell cookies online, the differences between brand journalism and content marketing, and the biggest PR win of 2014.
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