Talking Points #26 – 1/22/15
Awareness isn't everything in PR, marketing and social media. Instead, there's a growing call for making stronger connections with consumers. Arik and Kevin talk about that. Also, PR and paid media, the modern journalist's view of their day-to-day work, and some of the disruptive forces that marketers and communicators need to pay attention to in the new year.
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Awareness isn’t everything in PR, marketing and social media. Instead, there’s a growing call for making stronger connections with consumers. Arik and Kevin talk about that. Also, PR and paid media, the modern journalist’s view of their day-to-day work, and some of the disruptive forces that marketers and communicators need to pay attention to in the new year.
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