“Branding discussions used to be esoteric. Like molding fog.” It was this realization that led Patrick Hanlon to come up with a better way to frame the branding conversation. What he created ended up being one of the most effective frameworks for building brands both online and off. As a huge fan of Hanlon’s work, I couldn’t wait to make him the inaugural guest on the On Brand podcast.

About Patrick Hanlon

Patrick Hanlon is one of the leading brand practitioners in the world. He is CEO and founder of Thinktopia, a global strategic and brand transformation practice for Fortune 100 companies and startups. His book Primal Branding, is the seminal work that looks at brands as belief systems that people opt-in to. Hanlon’s Primal Branding construct is now recognized by YouTube, as their recommended method for designing and attracting social communities. His new book The Social Code builds on the concept of Primal Code outlined in Primal Branding, for the digital age.

He has been quoted in Fast Company, Business Week Online, Advertising Age, ADWEEK, Entrepreneur, CNBC, and NPR, as well as media around the world. Hanlon is an online contributor to Forbes, Advertising Age, and others.

A Few Final Reminders

A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.

Last but not least …

• You can subscribe to the show via iTunes, Stitcher, and RSS.
• If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the show. Need a quick tutorial on how to rate and review a podcast in iTunes? Check this out.
• Don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now.

Until next week, I’ll see you on the Internet!

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