If your company or brand is ever fortunate to have a commercial in the Super Bowl, will you recommend the PR boost for an early release online? Arik and Kevin crunch the numbers on the ads that aired Sunday night. Also, social media “war rooms” are a common sight on the big game’s big night – are they necessary? Plus, when a PR pro should consider firing a client, the reality of content strategy in large organizations, and Snapchat allows media outlets to make a new play in mobile with their new “Discover” feature.

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