Talking Points #32 – 4/23/15
It's one thing to create good content, but how do you get more eyeballs on it online? You may need an "alpha audience." Arik and Kevin discuss that concept. Plus, Target had a big PR and social media win, despite some challenges around keeping products in stock. Also, blogging styles then and now, the continued presence of BS in online writing, and how PR pros should approach personal branding.
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It’s one thing to create good content, but how do you get more eyeballs on it online? You may need an “alpha audience.” Arik and Kevin discuss that concept. Plus, Target had a big PR and social media win, despite some challenges around keeping products in stock. Also, blogging styles then and now, the continued presence of BS in online writing, and how PR pros should approach personal branding.
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