On Brand With Nick Westergard

Hosted ByNick Westergard

On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.

The Threat of Eroding Relevance with Martha Pease

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“The threat of irrelevance has probably never been greater for any company.” As a consultant, investor, and industry thought leader, Martha Pease has spent her career focused on helping companies solidify their relevance and create value for their customers. I couldn’t wait to discuss how brands can benefit from enhanced customer focus, empathy, and relevance on this week’s episode of the On Brand podcast. 

About Martha Pease

Martha Pease is Co-Founder and CEO of DemandWerks, a consulting firm that helps business leaders drive growth and long term value by increasing a company’s relevance to consumers. Ms. Pease’s expertise is at the intersection of technology innovation, customer markets and demand creation. In executive roles, she has worked closely with innovators in many industries, marketing IBM, Apple, Neutrogena, Elizabeth Arden, L’Oreal Paris, Lifetime TV, and Domino’s Pizza.

Ms. Pease has also been an active investor, board member, and strategic advisor for Internet start-up companies. She served on the board of Fetch Technologies, as an advisor to Springboard, and was CEO, President and Board Member of tech start-up Magnetique. Named to the Neutrogena Operating Board from 1990-1992, she is a director of HBCare, and served on the advisory board of Voice Publishing.

Ms. Pease is a frequent on air and online contributor to CNN on the subject of branding. Her new book, Think Round, describes the short cut to creating long term company value by focusing on customer relevance, a subject on which she also speaks. She is a graduate of Dartmouth College, with a BA and high honors in English Literature and Film History, where she served on the board of the Dartmouth Film Society. She has lived, worked, and raised a family in London, Paris, Malibu, Taos, NM and New York City.

As We Wrap …

Ethan Beute recently tweeted us about the Cision list of the Top 50 PR, Marketing, and Social Media Podcasts that this show was featured on. Thanks for listening, Ethan! Thanks again, Cision!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

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Until next week, I’ll see you on the Internet!

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