Podcasting is easy, right? Arik and Kevin reflect on one year of producing shows, the lessons they’ve learned and the overall state of podcasting today. Also, how Coca-Cola made the most of a Mad Men finale connection, a surprising study about customer service on social media, a new way for Facebook to serve up more of the content you like to read, and a word of warning for brands flocking to Instagram.

Learn more about your ad choices. Visit megaphone.fm/adchoices