“So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ Justine Jordanand I spent a lot of time talking about mapping the customer journey and designing intentional experiences. Before she joins us in Iowa next month at the Social Brand Forum, I wanted to take a few moments and chat with Justine about email, lists, landing pages, and everything in between.

About Justine Jordan

Justine Jordan is an email critic and popular industry speaker. After mastering table-based HTML in college, she fell in love with the unruly art of email design, helping some of the world’s biggest brands build and manage their email campaigns. A designer masquerading as a marketer, Justine currently directs all things marketing at Litmus, educating and inspiring fellow marketers to create better email. The recipient of the 2015 eec Email Marketing Thought Leader of the Year award, you can find her organizing The Email Design Conference, editing Litmus’ latest blog post, and on Twitter.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners … Recently Jeff Echolsgave us a shout on Twitter about our recent episode focused on brand constraints inspiring creativity featuring Joe Pulizzi of the Content Marketing Institute. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

• Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
• Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
• OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
• And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.
• Save $100 by using promo code ONBRAND when you register for the Social Brand Forum.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices