Uncorking a Story

Hosted ByMike Carlon

Stories influence, teach and inspire us, but what about the storytellers who create them? Uncorking a Story profiles storytellers to uncover how their background and life experiences influence the stories they create. We learn what motivates them, their path to success, and what fuels them to keep creating. It all starts by asking one simple question, where does your story begin? Welcome to uncorking a story. All of the books promoted on Uncorking a Story can be viewed and purchased here: https://bookshop.org/shop/UncorkingaStory

Episode 12 – Andy Greenfield

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How important is curiosity in business? Andy Greenfield has a point of view. 

In 1996 I was a 22-year-old kid working in the new field of digital marketing while Andy was pioneering new ways of conducting business online.  By that point in time, he was already a successful entrepreneur although he would never use that term to describe himself back then. In his words, he was simply a guy who had the ability to put his thoughts into action.

In this interview Andy discusses the impact his upbringing had on his successes later in life and the role that curiosity played in it.  He discusses how this curiosity was nourished by his parents, who would serve as role models for how to treat other people with equality.

Andy’s path to running and selling two of the world’s most successful research firms, Greenfield Consulting and Greenfield Online, was not what you might call linear (or traditional). He dropped out of college, started a tennis court lighting business, moved to Colorado to build houses, and then had a conversation that would literally change his life. He went back to school, finished his undergraduate degree, completed graduate studies in philosophy and then…went into advertising.

But Andy didn’t stop there. You will have to listen to the interview to hear about his run in with the Mafia while running a limousine business, how the adage timing is everything was certainly true in his career, and why one should always trust their grandfather.

Andy has some advice for anyone looking to succeed in life:

  1. Trust your instincts, they are there for a reason
  2. Listen twice as much as you speak
  3. Don’t look back

Listen to the interview to learn more!

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