Interview edition – Steve Lubetkin, managing partner of The Lubetkin Media Companies, joins Kevin to discuss podcasting. Lubetkin co-authored “The Business of Podcasting” with Donna Papacosta. The conversation address why a business, brand or organization should podcast, how to produce and host a show, and trends in podcast listening. And given his experience in PR and corporate communications, he also shares his perspective on how companies should structure their PR and comms teams for storytelling and content production.

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