So – What is Rhetoric? You may have heard politicians dismiss each other’s ideas as “just rhetoric,” but do we really know what rhetoric is? 

Sue joins me as we explore our rhetorical roots and survey Aristotle’s work. Written more than 2,000 years ago, his book provides a systemized development of persuasion and how to engage an audience. Going back to our college days, we discuss how rhetoric is alive and well today, how it is used in business and politics, and how to understand when it is being employed. 

Dive in with us as we examine this great work and how it informs marketing and persuasion in today’s marketplace.

Learn more about your ad choices. Visit megaphone.fm/adchoices