The first episode of 2017 kicks off the new year with discussions about Help a Reporter Out (HARO), the PR implications of voice technology, and Richard Edelman’s PR predictions for 2017. Plus, in Quick News & Quick Takes: Facebook’s new live audio feature, a survey of social media use by executives, and the most-shared video brand of 2016. Also, in the Talking Points “2 Cents” segment, Arik and Kevin put on their talk radio hats and discuss Minnesota sports (the collapse of the Vikings’ season, the Gopher football’s team’s new rah-rah head coach and the strong start by the Gopher men’s basketball team), plus a New York Times story that looked at the unwritten rules kids apply to using social media with their friends. For show notes, visit http://thetalkingpointspodcast.com.

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