Communicators are talking about the 2017 Edelman Trust Barometer, so Arik and Kevin tee that up this month and discuss what it means for PR and corporate communications. Also, a new approach to influencer marketing and who should “own” it, revisiting the concept of “content shock,” the use of emojis in business communication, and more. Plus, in the Talking Points “2 Cents” segment, commentary about Gen Z (the “Pivotals”), working from home and the Super Bowl game/commercials. For show notes, visit http://thetalkingpointspodcast.com.

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