Endless Coffee Cup

Hosted ByMatt Bailey

Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to “ask why.” Hosted by Matt Bailey, CEO & Founder of SiteLogic.

Usable Websites

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In the second of four episodes featuring usability guru Kim Krause-Berg, Matt and Kim talk about the types of usability tests and what they are intended to show. You’ll hear about the power of a persona walk-thru, be introduced to “heuristics,” and learn the value of a task-based test to evaluate your website. Of course, you’ll also hear plenty of real-world examples as we go along.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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