On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed a new report from Radiocentre and Ebiquity that suggests that marketers are undervaluing the impact of traditional media channels and overvaluing digital media. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

• Marketers undervalue the impact of traditional media channels (Marketing Week).
• Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve up a fresh new episode of the On Brand podcast.
• Thanks again to our sponsor Twenty20. Your source for on brand photography for your brand. You can get five photos with Twenty20’s one-week free trial at Twenty20.com/OnBrand.

Last but not least …

• Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
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• OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

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