“The only exciting thing celebrity has is the privilege of platform.” To build something from this privilege, you need to understand your personal brand. Show business and personal branding are two topics Phil Pallen is uniquely qualified to talk about. And that’s exactly what we did on this week’s episode of the On Brand podcast. Enjoy!

About Phil Pallen

Phil Pallen is a brand and social media strategist and regular contributor for international media outlets, including CNN, Access Hollywood, Entertainment Tonight, the Toronto Star, and the Daily Mail, Phil breaks down the business of branding and social media into tangible steps that anyone can do. Phil has since spoken at major conferences like Finland’s Arctic15, Japan’s iMedia Brand Summit, and HubSpot’s InBound Conference in Boston.

Episode Highlights

“You totally have a brand, babe.” That’s Phil’s reply when confronted with what he hears all too often from would-be personal brands — “I don’t even have a brand.” Wrong! You have a brand. But you may not be able to see it. The first part is content and the second part is personality. You can’t have one without the other. Especially, the second part. “Your personality is your secret sauce.”

The three steps of personal branding. First, you have to position. Then you have to build something. Then, and only then, can you promote. Trying to promote before positioning and building is like trying to sell a house without understanding the features.

How do you know if you’ve built a strong personal brand? “You have control over that first impression.” If the first thing people find when they search for you online is strong and a touch point you control, you’re on your way!

Your personal brand is the best business tool for managing who you are and what you stand for. “If you can’t answer what your (personal) brand is, there’s one question that everyone can answer. If you won the lottery, what would you do tomorrow?”

What brand has made Phil smile recently? Casper Mattresses provided Phil with a perfect hangover cure. Wait — what? You’ll have to listen to the podcast to get the story on this one.

To learn more, go to Phil’s business site, his speaking site, and check out his podcast — The Brand Therapy Podcast.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Conrad Chua gave us a shout on Twitter for our recent episode featuring Andy Cunningham. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

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Until next week, I’ll see you on the Internet!

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