Talking Points #94 – 8/23/18 (Interview: Chad Mitchell)
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Thanks for listening! Here’s a bonus episode for August, as Kevin talks with Chad Mitchell, former senior director of digital communications at Walmart, now with Perfect Sense as a VP, Corporate Practice. In this interview, he talks about his career at Walmart and the company’s approach to storytelling. He also discusses the challenges for corporate communications departments today when it comes to resources, strategy, digital assets management, and why some find it difficult to produce brand storytelling or brand journalism. For show notes, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.
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