Talking Points #98 – 10/25/18 (Hot Topics: Influencer marketing)

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Thanks for listening! Here’s the latest edition of our “Hot Topics” series. The focus of this show is on influencer marketing. We’re joined by Chanel Schmidt from Sleep Number and Maggie LaMaack of Fast Horse. They bring their perspective, from working with influencers of all kinds, so we cover quite a bit in this conversation: How to identify and evaluate potential influencers, tools, metrics, risks, disclosure, structuring influencer marketing oversight in-house or within an agency, and some advice if you’re thinking about getting started with influencer marketing. For show notes, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.

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