107: Data journalism for content marketing, why email could be the best answer for reaching external and internal audiences, and Edelman puts trust in employees
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The Quick News & Quick Takes segment this month includes discussions about the 2019 Edelman Trust Barometer’s emphasis on employees and their employers (4:40), a survey that suggests CEOs want to talk sales, not social issues (6:45) and a Facebook report on what Instagram users expect from brands (8:10).
The Talking Points Spotlight features a social media-friendly destination in Puerto Rico that Kevin recently saw firsthand (10:25).
And, the Talking Points in this episode feature takeaways from Buffer’s 2019 State of Social Report (12:55), why a data journalism approach should be considered by companies and brands in their content (18:00) and the “hot new channel for reaching real people,” for both internal and external comms purposes (27:15).
Plus, the Talking Points Shoutout for this month goes to Gretchen DeSutter, formerly in media relations at Thomson Reuters (36:00). She shares some great advice for cultivating and managing relationships with reporters.
For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!
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