116: Lessons from the Wayfair walkout, a business owner tweaks influencers, plus Ryan Pena of Be The Match
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Our 5th anniversary edition – Thanks for listening! The Quick News & Quick Takes segment this month includes Ogilvy’s latest Global Media Influence Survey (4:00), why you’re seeing posts from people you don’t follow in your Instagram feed (5:40) and some mobile marketing data at the halfway point of 2019 (8:10).
The Talking Points Spotlight features an ice cream vendor who decided to do something about a deluge of influencers asking him for free ice cream (11:00).
And, the Talking Points in this episode feature discussions about some of the challenges of creating content for employees (15:00), the scary scenario presented by Wayfair’s employee walkout (24:25) and how communicators can answer the question, what is PR? (34:45).
Plus, the Talking Points Shoutout for this month goes to Ryan Pena, social media strategist for Be The Match (40:00). He talks about his career, social media trends, and why we should be paying attention to TikTok.
For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!
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