In their August 2019 episode, Arik Hanson and Kevin Hunt discuss:

• The “demetrication” trend in social media (2:00)
• A lesson from news websites about how not to overwhelm your online readers (4:10)
• Edelman’s employee backlash (6:30)
• Spotlight: REI’s new magazine (9:25)
• Arik’s advice for your personal social media activity (10:50)
• Does taking risks in a marketing campaign make it more effective? (17:25)
• Facebook wants communicators to create groups, but should you? (23:30)
• Shoutout interview: Ashley Voge, Smiths Medical (32:35)

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