Marketing Podcast Network
Winfluence with Jason Falls

Influencers and Optimization

Aug 9, 2019 By MPN

Preston Arsement shared his insights as a YouTube influencer with Business Insider, but both he and Pew Research indicate that optimizing influencer content can often include potentially misleading titles and descriptions. There's a fine line between optimization and misleading an audience. Jason Falls offers up thoughts on this potentially disingenuous practices often used by influencers to optimize their content.

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Preston Arsement shared his insights as a YouTube influencer with Business Insider, but both he and Pew Research indicate that optimizing influencer content can often include potentially misleading titles and descriptions. There’s a fine line between optimization and misleading an audience. Jason Falls offers up thoughts on this potentially disingenuous practices often used by influencers to optimize their content.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com.

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