Your business doesn’t need more marketing noise. It needs people who trust it, recommend it, and choose it.
Winfluence with Jason Falls helps small-business owners and lean marketing teams build lasting influence. Jason Falls brings practical advice, candid conversations, and the occasional well-earned rant about influence marketing, social listening, podcasting, and responsible AI.
Learn how to understand your customers, make your expertise useful, reach the right people, and put better tools to work—without surrendering your judgment to the software.
Every episode tackles a real business problem and leaves you with something worth doing.
Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com.
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SEO delivers links. AEO delivers answers. Jason Falls explains why useful social content, credible creators and evidence beyond your website belong in an AI search strategy—and how small…
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Product-only payment is no longer a dependable foundation for UGC at scale. Jason Falls explains production versus audience, creator fees, usage rights and cost per usable video.
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In a long overdue new episode of Winfluence, Jason Falls explains the show's new direction. Winfluence is now officially Winfluence with Jason Falls, and episodes now live at…
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Hello again friends. Thanks for listening to Winfluence, the Influence Marketing Podcast. It’s been a minute! For those keeping track, the last time I posted an episode of…
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As we enter 2024, I told you we were going to dial in our pursuit of changing the mindset in the influence marketing industry to help brands and…
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It’s been a minute. If you haven’t noticed, Winfluence has been on a bit of a holiday hiatus. Honestly, its a good thing for me … client work…
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When someone says they run an influencer marketing agency, what comes to mind? I’ve asked a few brand-side folks I know that question in the last week or…
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We’ve had a couple of episodes and conversations in the past that talk about gamers. The online video game industry is worth billions of dollars. Its content creators…
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Do you know what this show is about? If you said “influencer marketing,” you’re close, but not necessarily wrong. If you said “influence marketing” you’re more right. And…
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We’ve been talking to some talent managers of late. They play an important role for many creators, managing the business of their influencer status while the creator, well…
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