125: South Dakota’s anti-meth campaign, prioritizing earned media, plus Tom Snee

In our December 2019 episode, we discuss: The FTC's new advertising disclosures guidance for online influencers (2:30) The Spoken Word Audio Report from NPR/Edison Research (3:55) Content marketing planning for 2020 (4:55) Spotlight: South Dakota is on meth (7:10) Cision and PRWeek's 2019 Global Comms Report (15:20) The 2020 Relevance Report from the USC Center for Public Relations (18:35) Doug Kessler's view of the state of content marketing (25:25) Tom Snee, University of Iowa (31:00) Social Media Breakfast MSP's employer branding event (42:30) Quick News & Quick TakesFTC demystifies influencer disclosure with new resourcesThe Spoken Word Audio Report from NPR and Edison Research4 major content marketing trends for 2020: How to prepare for next yearTalking Points Spotlight‘Meth. We’re on it,’ South Dakota says in ridiculed ad campaign that cost $449,000Behind the scenes of the “Meth. We’re on it.” campaign and how it got approved"Meth. We're On It." is a new antidrug campaign in South Dakota. Seriously.The cold, hard truth: The PR and ad industries are still hooked on “vanity metrics”Talking Points3 surprising stats from PRWeek/Cision’s Global PR ReportCision and PRWeek release 2019 Global Comms Report: The Path To Progress, Demonstrating The Rise Of Earned Media2020 Relevance Report from the USC Center for Public RelationsSomething happenedFive years of Crap content: an anniversary of sortsTalking Points ShoutoutTom Snee, University of IowaClosingBrands being social: How to build & nurture an effective employer brandMORE INFORMATIONTheTalkingPointsPodcast.comFacebook GroupApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS   David James GroupBrandpoint