127: Gen Z’s impact on the social feed, skills communicators need plus ‘content chaos’
In our January 2020 episode, we discuss: Facebook's ban on deepfakes (3:00) A study that says comms directors are in “content chaos” (4:50) How social media 'stumps' marketers (7:00) Spotlight: Panera addresses angry tweets (9:45) The differences between a heritage brand and an innovator brand (12:05) Gen Z's impact on social media marketing (19:20) The skills communicators need to succeed (26:50) QUICK NEWS & QUICK TAKES Facebook bans deepfakesStudy: Most comms directors are experiencing “content chaos”Comms leaders reveal their ‘top 3’ content challenges for 2020Social media 'stumps' marketersSPOTLIGHTPanera hires Phyllis from 'The Office' to address angry tweetsTALKING POINTSHeritage brands are finally waking upGen Z is reinventing social media marketing'Creativity' most in-demand soft skill for 2020CLOSINGArik's LinkedIn post about tough-to-spell namesMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS David James GroupBrandpoint
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In our January 2020 episode, we discuss:
- Facebook’s ban on deepfakes (3:00)
- A study that says comms directors are in “content chaos” (4:50)
- How social media ‘stumps’ marketers (7:00)
- Spotlight: Panera addresses angry tweets (9:45)
- The differences between a heritage brand and an innovator brand (12:05)
- Gen Z’s impact on social media marketing (19:20)
- The skills communicators need to succeed (26:50)
QUICK NEWS & QUICK TAKES
Study: Most comms directors are experiencing “content chaos”
Comms leaders reveal their ‘top 3’ content challenges for 2020
Social media ‘stumps’ marketers
SPOTLIGHT
Panera hires Phyllis from ‘The Office’ to address angry tweets
TALKING POINTS
Heritage brands are finally waking up
Gen Z is reinventing social media marketing
‘Creativity’ most in-demand soft skill for 2020
CLOSING
Arik’s LinkedIn post about tough-to-spell names
MORE INFORMATION
Subscribe to Arik’s weekly email
SPONSORS
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