Marketing Podcast Network
Hanson & Hunt

129: The role of comms in trust, job-hopping, plus antisocial social media

Feb 13, 2020 By MPN
Hanson & Hunt
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In our February 2020 episode, we discuss:

  • Is it time for brands to hold their tongues on hot topics? (2:05)
  • Poppulo’s Employee Communications Report 2020 (3:55)
  • LinkedIn’s growth (5:40)
  • Spotlight: An IG account mocking influencers (8:55)
  • Spotlight: Winona, Minnesota’s response to Winona Ryder (10:40)
  • Are we in the era of antisocial social media? (16:25)
  • Lessons from the 2020 Edelman Trust Barometer (24:00)
  • Job-hopping in communications (31:00)

QUICK NEWS & QUICK TAKES

Time for brands to hold their tongues on (some) hot topics

Poppulo Employee Communications Report 2020

LinkedIn reaches 675 million members

SPOTLIGHT

Influencers in the Wild

This new Instagram account is dedicated to capturing the hilarious fourth wall of people taking photos for Instagram

BONUS SPOTLIGHT

Watch Winona Ryder’s Super Bowl commercial, a love note to Winona, Minn.

Long-form version of Winona Ryder’s video feature

Winona Ryder commercial (Super Bowl)

Winona Ryder commercial (Extended)

Welcome to Winona website

Winona, Minnesota’s “Welcome to the rest of Winona” website

TALKING POINTS

The era of antisocial social media

2020 Edelman Trust Barometer

Competence is not enough

Earning trust

Millennials, Gen Z are ditching the job-hopper label

Misunderstood generations: what Millennials and Gen Z actually think about work

MORE INFORMATION

TheTalkingPointsPodcast.com

Apple Podcasts page

Spotify page

Subscribe to Arik’s weekly email

SPONSORS   

David James Group

Brandpoint

Minnesota PRSA

Learn more about your ad choices. Visit megaphone.fm/adchoices

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