129: The role of comms in trust, job-hopping, plus antisocial social media

In our February 2020 episode, we discuss: Is it time for brands to hold their tongues on hot topics? (2:05) Poppulo's Employee Communications Report 2020 (3:55) LinkedIn's growth (5:40) Spotlight: An IG account mocking influencers (8:55) Spotlight: Winona, Minnesota's response to Winona Ryder (10:40) Are we in the era of antisocial social media? (16:25) Lessons from the 2020 Edelman Trust Barometer (24:00) Job-hopping in communications (31:00) QUICK NEWS & QUICK TAKESTime for brands to hold their tongues on (some) hot topicsPoppulo Employee Communications Report 2020LinkedIn reaches 675 million membersSPOTLIGHT Influencers in the WildThis new Instagram account is dedicated to capturing the hilarious fourth wall of people taking photos for InstagramBONUS SPOTLIGHTWatch Winona Ryder's Super Bowl commercial, a love note to Winona, Minn.Long-form version of Winona Ryder's video featureWinona Ryder commercial (Super Bowl)Winona Ryder commercial (Extended)Welcome to Winona websiteWinona, Minnesota's "Welcome to the rest of Winona" websiteTALKING POINTSThe era of antisocial social media2020 Edelman Trust BarometerCompetence is not enoughEarning trustMillennials, Gen Z are ditching the job-hopper labelMisunderstood generations: what Millennials and Gen Z actually think about workMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS   David James GroupBrandpointMinnesota PRSA