133: The reality and future of comms, the PESO model, imposter syndrome
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Thank you for listening. We understandably devoted most of our time in this episode to discussing various aspects of COVID-19 communications.
Please take note of a Minnesota PRSA event you also may find helpful, that we mention toward the end of the show: “Communicating during COVID-19: A virtual town hall for communicators by communicators.”
In our April 2020 episode, we discuss:
- COVID-19: Observations (6:40)
- COVID-19: Internal comms (8:25)
- COVID-19: Brands and social media (14:25)
- COVID-19: Scott Severson of Brandpoint (22:15)
- COVID-19: The aftermath (24:45)
- COVID-19: Job hunting (29:05)
- COVID-19: Our last few weeks (34:10)
- The updated PESO Model (42:55)
- Imposter syndrome (47:15)
- Minnesota PRSA event: Communicating during COVID-19 (57:30)
- Spotlight: The Getty Museum’s social media challenge (58:00)
TALKING POINTS
2020 Edelman Special Report on COVID-19
People want to hear from brands during the pandemic
When this is over: The comms community’s 10 hopes for the post COVID-19 world
PRSA resources for communicating in a time of COVID-19
COVID-19 resources – International Association of Business Communicators
COVID-19 resources for PR professionals – The Institute for Public Relations
The newly refreshed PESO Model graphic and process
Imposter syndrome or incompetence? How do you know the difference?
EVENT NOTE
SPOTLIGHT
Getty Museum challenges quarantined people to recreate famous works of art, with hilarious results
CLOSING
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