In this episode, Ian Truscott, Founding Editor of Rockstar CMO catches up with Keith Smith, Managing Director of The Advertist the only independent UK B2B business development platform.

Aside from helping agencies with business development with The Advertist platform Keith represents sales and business development in the Rockstar CMO house band with his regular entertaining articles and has recently started The Fuel Podcast, focused on business development. 

Keith shares with us his advice on sales and marketing in the current climate, the good and bad he’s seeing, the reason to start a podcast, the lasting impact of the current crisis, data versus creativity and what he’d throw into the Rockstar CMO Swimming Pool. 

With all that to pack in, you can see why this episode went a little longer than usual. 

Enjoy!

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A quick apology, Ian says Bill Wyman when he meant George Harrison

Links referred to in the show:

• The Advertist
• The Fuel Podcast
• Keith Smith on LinkedIn
• The Fuel Podcast episode with Alex Kirkpatrick
• Ian’s blog post: Time to be Prince
• Prince performing at George Harrison induction to Rock and Roll Hall of Fame
• Hogarth – Gin Lane
• Yougov study that only 9% of UK want to go back to normal (Sky News)

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