Rockstar CMO FM

Does the world need another f’in’ marketing podcast? Find out, with me Ian Truscott, for a podcast that serves as my excuse to chat with friends old and new that I’ve met through my marketing career, as a marketing leader, trusted advisor and analyst as we share some marketing street knowledge we’ve picked up along the way. Come say hello, we are RockstarCMO on Twitter and LinkedIn

The Rockstar CMO Studio: 5 F’in’ Things for Coping with the Pipeline Crisis

This week, Jeff and Ian are inspired by an article by Dave Kellogg describing a B2B pipeline crisis and select 5 of Kellogg’s best suggestions of what he would do.

Read More

The Rose & Rockstar: Desperately Seeking Storytellers

This week in our virtual bar, if Robert were to write the infamous story about storytelling from WSJ, what would he write?

Read More

The Rockstar CMO Studio: 5 F’in’ Fails When Your Machine is Broken

This week, Jeff is back from the holidays and share 5 f’in’ fails he’s witnessed when the marketing machine is broken.

Read More

The Rose & Rockstar: AI Strategy is *so* 2025

This week in our virtual bar, as we say cheers to the new year, Robert shares his view that having an AI strategy is yesterday’s news.

Read More

The Rockstar CMO Solo: 5 F’in’ AI Things from 2025

In a solo episode this week, as we close out the year and his regular guests enjoy the holidays, Ian shares 5 things that stood out from this year on the podcast, and unsurprisingly, they are all AI-related.

Read More

The Rose & Rockstar: Meet Lyla Rae Hightower

Something different this week in The Rose and Rockstar as we meet a new country music star, created by AI based on Robert’s music.

Read More

Cathy on Content: Was it Just AI in 2025?

This week, Cathy McKnight makes her regular visit to the studio to share her perspective on all things content for 2025 and thoughts for 2026.

Read More

The Rose & Rockstar: Are Websites Dead (Again)?

This week, in The Rose and Rockstar, we discuss the latest claims that our corporate websites are dead again.

Read More

The Rockstar CMO Studio: 2025 Wrapped

This week, in Jeff’s last episode of the year, before he takes off for the holidays, he and Ian discuss five things that stood out for them in 2025.

Read More

The Rose & Rockstar: Content Marketing in 2026

This week, in The Rose and Rockstar, over a cocktail, Ian and Robert look forward to what 2026 has in store for content marketing.

Read More