Rockstar CMO FM

Does the world need another f’in’ marketing podcast? Find out, with me Ian Truscott, for a podcast that serves as my excuse to chat with friends old and new that I’ve met through my marketing career, as a marketing leader, trusted advisor and analyst as we share some marketing street knowledge we’ve picked up along the way. Come say hello, we are RockstarCMO on Twitter and LinkedIn

The Rose & Rockstar: Slowing Down the Vibe

This week in The Rose and Rockstar, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing.

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The Rockstar CMO Studio: First 90 Days of the Campaign

Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their fourth f’in’ marketing fundamental – The Campaign.

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The Rose & Rockstar: The Google Does Not Abide

This week in The Rose and Rockstar, Ian and Robert discuss the AI-dominated Google search experience and how this impacts our content marketing.

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The Rockstar CMO Studio: First 90 Days of the Story

Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their third f’in’ marketing fundamental – The Story.

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The Rose & Rockstar: It’s Called Marketing

This week in The Rose and Rockstar, Ian and Robert discuss the constant reinvention of B2B marketing.

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The Rockstar CMO Studio: Going Nuts for a Masterplan

Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on the master plan and nuts.

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The Rose & Rockstar: Artificially Intelligent

This week in The Rose and Rockstar, Ian and Robert discuss skills, AI, and business transformation.

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The Rockstar CMO Studio: Cathy, Fields, and Meadows

This week, Cathy makes her monthly visit to the studio, and this week, she and Ian discuss localization

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The Rose & Rockstar: Ignoring Mark Twain

This week in The Rose and Rockstar, ignoring the advice of Mark Twain, the chaps tackle brands navigating the politicization of everything.

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The Rockstar CMO Studio: First 90 Days of Knowledge

This week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and the chaps discuss the fundamentals of knowledge marketing.

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