135: “Disastertising,” preparing now for normal, remote micromanagers
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In our May 2020 episode, we discuss:
- Cision’s 2020 Global State of the Media Report (3:50)
- CEOs seeing record engagement on LinkedIn (5:20)
- The role of social during COVID-19 (7:50)
- Spotlight: Kaiser Permanente’s TikTok win (10:10)
- Disastertising (12:55)
- Ideas to prepare for the pandemic rebound (24:50)
- Bosses who micromanage remote workers (30:35)
QUICK NEWS & QUICK TAKES
Cision’s 2020 Global State of the Media Report
CEOs see record engagement on LinkedIn during pandemic
CEO social profiles critical comms tools during COVID-19
Do The Right Thing: The role of social In COVID-19
SPOTLIGHT
How Kaiser Permanente owned TikTok with its #OwnTheCurve COVID-19 campaign
TALKING POINTS
How to advertise in a pandemic
Every COVID-19 commercial is exactly the same
Leading with action can reduce the risk of a COVIDwashing backlash
26 ways to get ready for the rebound: A playbook for what to do right now
How to deal with a boss who micromanages your work from home
MORE INFORMATION
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