In episode 2 of the Rethink Marketing Podcast, we take a high level look at Fractional Marketing. It works swimmingly in some situations, so why does it often fail? Many companies today are considering fractional marketing experts to drive their sales & marketing efforts and create “next level ” marketing impact. In addition to the current business landscape it’s the cost savings, the industry expertise and the ability to quickly impact the bottom line that is behind its rising popularity. So, join us as we take a look at fractional marketing leadership. Is it right for your organization?

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