The Rethink Marketing Podcast

The Rethink Marketing Podcast is a quick hitting, punchy conversation around all things marketing and sales. Each week your hosts, Eric Reed and Colin Jeffries, tackle topics about advertising, branding, strategy, business growth, tactical execution, and more. They are joined by industry experts with insider, influencer, or celebrity status. This is where we take a step outside the echo chamber to RETHINK & REAPPLY everyday assumptions around marketing, sales, and business. If you have topic recommendations or guests you would like to hear from, we’d love to hear form you! Email us at take5@reed5group.com Visit us at https://www.rethinkmarketingpodcast.com

What to Do When Divorce is Imminent

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries unpack the side of sales and marketing where relationships falter and fail. Breakups can be a relief for customers but devastating to businesses, so how do we keep the happy couple together? Conventional sales and marketing wisdom will tell us to raise…

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Don’t You Dare Hire That Applicant!

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries get vulnerable and share their learnings from hiring marketing and sales professionals of all levels. Sentiments around age and tech-savviness may be wrong for certain candidates. Are candidates with specific industry experience without marketing principles better than candidates that know marketing but…

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Answer These Questions Before Considering a Rebrand

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss the misses they’ve seen with rebrands and brand refreshes. Asking ourselves some specific questions up front may result in achieving success, whether or not a rebrand is involved. First, is the business problem one that a rebrand can actually solve? If…

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Show Me a Second Place Finisher and I’ll Show You a Winner!

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries converse about why being in second position may actually be superior to being in first. While counterintuitive, there is tremendous power in proactively building relationships even while another provider is in place. As salespeople, we often think of selling as running plays…

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A Story to Stick With + Eric Reed Returns

On episode #158 of the Rethink Marketing Podcast, Eric Reed returns alongside Colin Jeffries to talk about the often cliché topic of story. Mastery of our story is a core function of marketing, and we need to take the necessary steps to ensure ours is concise, understood, and that our team can deliver on it. Because…

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Is Every Attendee is a Lead? Rethinking Event Marketing (Part II)

On episode #157 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith extend last week’s conversation by sharing their experiences with event marketing. In this two part series, part I focuses on attending and sponsoring other events while part II unpacks creating your own events. For those of us that plan our own industry events,…

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Every Attendee is a Lead: Rethinking Event Marketing (Part I)

On episode #1526 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith share their experiences with event marketing. In this two part series, part I focuses on attending and sponsoring other events while part II unpacks creating your own events. For those of us that attend industry events, tradeshows, symposia, and beyond, going in with…

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