In episode 1 of the Rethink Marketing Podcast, your co-hosts Colin Jeffries, a marketing thought-leader, and Eric Reed, a sales and ad-tech innovator, take a look at the logical fallacies around traditional marketing equations. Marketers, salespeople, and business leaders are constantly making decisions based on the math of marketing, so what happens if those underlying formulas are wrong? Specifically, outdated “Marketing Math” in today’s digital world needs to be broken down and challenged with new thought–a healthy dose of “rethink!”

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