Endless Coffee Cup

Hosted ByMatt Bailey

Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to “ask why.” Hosted by Matt Bailey, CEO & Founder of SiteLogic.

The Amazing World of Ad Fraud

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My guest is Dr Augustine Fou, an Ad Fraud expert. If you don’t follow his updates and content on LinkedIn, then I highly recommend that you do, as it will simply blow your mind how much ad spend is wasted on bots, inflated views, and networks of fraudulent websites. Grab your coffee, sit back and strap in for this wild ride into the world of ad fraud, some things may shock you, so be careful not to spit out your coffee on your keyboard!

Learn more about your ad choices. Visit megaphone.fm/adchoices

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