Diving into the State of B2B Influencer Marketing Research

Few people have as much experience in driving B2B influence marketing than Lee Odden. His company, TopRank Marketing, not only drives programs for some of the top tech companies in the world, but conducts an annual survey to report on the B2B space. TopRank’s latest research into B2B influencer marketing is out and very interesting. Lee joins the show to dive into the survey responses and better quantify and qualify how business-to-business companies are using influencers and how other businesses can adjust to the state of the industry.