Winfluence - The Influence Marketing Podcast
Is Standardization of Influencer Marketing Possible?
Influencer Marketing Association executive director Kristy Sammis and Jason Falls discuss influencer marketing
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Kristy Sammis is the chair and executive director of the Influencer Marketing Association. The non-profit industry association is attempting to bring uniformity, standardization and cohesiveness across the influencer marketing industry. We discuss the IMA, unionizing influencers, standardizing metrics and the conflict of transactional versus relational influence strategies.
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